Mostrando títulos en Internacional

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Becoming a digital business is not about having a great Web site, setting up separate e-businesses, having next-generation software, or wiring your workforce. It's about using digital technology to become unique...to create and capture profits in new ways. How Digital Is Your Business? can show you how.

Learn the 25 keys to doing business on an international scale, from foreign exchange risks to import/export duties with this program from The New York Times Pocket MBA Series.

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.

Jim Rogers and his fiancie, began their "Millennium Adventure" on January 1, 1999. They traveled through 116 countries, including many where most have rarely ventured, such as Saudi Arabia, Myanmar, and Angola. They saw the real world from the ground up - the only vantage point from which it can be truly understood - economically, politically, and socially and have saw the world and understood it as it really is.

It's the ultimate road trip. Legendary investor Jim Rogers and his fiancee travel to 116 countries in a custom-built, four-wheel-drive, bright yellow Mercedes. Over three years, they make their way through war zones, are guarded by military convoys, observe a 50-million-person pilgrimage, eat disgusting food, put the car on barges for transport between countries, and have their lives threatened at every turn.

3 conférences de l'Université de Tous Les Savoirs, sous la direction d'Yves Michaud : "Le développement durable" - Laurence Tubiana - Economiste, Directrice de l'IDDRI ; "Guerre et paix à l'âge de la mondialisation" - Pierre Hassner - Philosophe et Géopolitiste IEP de Paris ; "La mondialisation culturelle et le rôle des intellectuels" - Gérard Leclerc - Sociologue Université Paris 8.

"Economic hit men," John Perkins writes, "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder."

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

The international media has been predicting the 21st Century as China's century. This book explains why. Subjects include international relations, the economy, trade, government, technology, and media.

Timing the Market: How to Profit in the Stock Market Using the Yield Curve, Market Sentiment, and Cultural Indicators is the first definitive guide to understanding and profiting from the relationship between the stock market and interest rates. It's well established that interest rates significantly impact the stock market. This is the first book that definitively explores the interest rate/stock market relationship and describes a specific system for profiting from the relationship.

Globalisierungseffekte und Bevölkerungsrückgang wirken sich auch auf unsere sozialen Bindungen aus: Sie werden wie ein kostbarer Rohstoff immer knapper werden und bewegen sich bereits heute in manchen Regionen auf ein nie gekanntes Minimum zu...

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

With in-depth research, interviews, and provocative analysis, Mira Kamdar offers a penetrating view of India and its cultural and economic impact on the United States and the world. From Bollywood to the Indian diaspora to India's effect on global politics, she reports on the people, companies, and places shaping the new India. Kamdar examines the challenges India faces while celebrating India's tremendous vitality and the opportunities this Asian democracy has to shape its own and all of our destinies.

In this groundbreaking treatise, best-selling author and economist Ravi Batra identifies the roadblocks to world economic prosperity and what we need to do to overcome them. Batra takes on falling minimum wages, corporate scandals, rocketing oil prices, and many of the other crises facing the world economy. He offers an expansive, optimistic vision of how the international community can address them and bring about something historically unprecedented: true global economic prosperity.

National Public Radio's Beijing correspondent Rob Gifford recounts his travels along Route 312, the Chinese Mother Road, the longest route in the world's most populous nation. Based on his successful NPR radio series, China Road draws on Gifford's 20 years of observing first-hand this rapidly transforming country, as he travels east to west, from Shanghai to China's border with Kazakhstan. As he takes listeners on this journey, he also takes them through China's past and present while he tries to make sense of this complex nation's potential future.

In The Secret History of the American Empire, Perkins zeroes in on hot spots around the world and, drawing on interviews with other hit men, jackals, reporters, and activists, examines the current geopolitical crisis. Instability is the norm; it's clear that the world we've created is dangerous and no longer sustainable. How did we get here? Who's responsible? What good have we done and at what cost? And what can we do to change things for the next generations?

Connected: 24 Hours in the Global Economy isn't another polemic for or against globalization. Daniel Altman takes you on a whirlwind journey through more than a dozen cities, gathering points of view from moguls, ministers, and the men and women on the street. At each stop, you'll hear how the world's workers played their parts in the events of a single day. Starting with their stories, related in their own words, you'll take on pressing questions in new ways.