Mostrando títulos en Internacional

In a world where algorithms affect our decisions and digital personas have millions of followers, The Rise of AI Influencers: Virtual Faces in Real Marketing explores the fascinating evolution of a new era in social media and branding. From computer-generated models on magazine covers to virtual ambassadors driving genuine sales, this book demonstrates how artificial intelligence is altering marketing's authenticity, trust, and human connection.

The Financial Times Business Book of the Year, this epic account of the decades-long battle to control one of the world’s most critical resources—microchip technology—with the United States and China increasingly in fierce competition is “pulse quickening…a nonfiction thriller” (The...

A New York Times Notable Book Finalist for the National Book Critics Circle Award An Instant New York Times Bestseller Named a Best Book of the Year by Smithsonian, Scientific American, and Elle Porchlight 2025 Business Book Award Winner “A bestselling page-turner that has made...

NEW YORK TIMES BESTSELLER * MORE THAN ONE MILLION COPIES SOLD “A provocative read...There are few tomes that coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that can be applied to...

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula...

Global economic power is shifting, liberal market-oriented democracies face growing domestic turmoil, and international trade and financial integration is crumbling. How did we get here? In The Doom Loop, economist Eswar Prasad argues that the very forces that we long believed could stabilize the world order are fueling its destabilization. Rather than promoting shared prosperity, globalization has instead deepened economic inequality, stoked political backlash, and prompted escalating trade wars.

In the 1980s, countries across Asia stunned the world with meteoric economic growth—but when eyes turn to Africa today, it is often to lament corruption, violence, and poverty rather than to scout the next developmental frontrunners. Yet some African nations, even in the face of challenging geography and the crippling legacies of colonialism, have found remarkable success.

How the world broke—and how we can still save it The liberal world order that emerged after World War II—and expanded triumphantly following the Cold War—is unraveling. Multilateral cooperation is giving way to multipolar rivalry and conflict. Global norms are eroding. What comes next will...

“Phenomenal…a jaw-dropping book.” —Jon Stewart, The Daily Show Named by The New York Times, The New Yorker, and Prospect magazine as a best book of the year, this “scrupulously reported” (The New Yorker) and “astonishing” (The Daily Telegraph, London) book rivets with its...

2019 was the last great year for the world economy. For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it. America...

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...

Drawing in part on his own experiences, including with policymakers and world leaders, Kenneth Rogoff animates the remarkable postwar run of the dollar—how it beat out the Japanese yen, the Soviet ruble, and the euro—and the challenges it faces today from crypto and the Chinese yuan, the end of reliably low inflation and interest rates, political instability, and the fracturing of the dollar bloc.

In the age of continuous scrolling and tailored feeds, the stuff we view on the internet is no accident. The Alphabetical Labyrinth: How Social Media Algorithms Plot What You Seek and Share takes you behind the scenes of the intricate algorithms that shape our digital life. This book explains how social media systems choose what shows on your feed, what is magnified, and why some messages pique your interest while others fade away.

Red Notice is a searing expose of the wholesale whitewash by Russian authorities of Magnitsky's imprisonment and murder, slicing deep into the shadowy heart of the Kremlin to uncover its sordid truths.

What does it mean to sell authentically? With cookie-cutter sales manuals and stereotypes around aggressive selling techniques inundating today’s sellers, the art of finding one’s genuine voice within a sales cycle has largely been missing. The result is that the sales profession continues to be seen as pushy, robotic and commoditized. Through his own personal stories of enterprise sales success and various interviews across modern leaders, Peter Ahn explores an alternative approach to sales. An approach rooted in combining one’s heritage, identity, and culture with strategic sales techniques.

Making a Difference in Our Modern World is the first comprehensive guide to how donor-advised funds (DAFs) are transforming philanthropy. Drawing on insights from more than 120 experts in philanthropy, law, finance, and nonprofit management, author Ted Hart provides a clear and practical roadmap for donors, advisors, and nonprofits to understand, use, and maximize the fastest-growing, most versatile giving vehicle today.

The US-China autonomous vehicle divide is the investment opportunity of a generation—and almost no one is pricing it correctly. America has built the most admired self-driving technology on Earth. Waymo delivers 450,000 driverless rides per week across six cities. Tesla’s market capitalization exceeds $1.5 trillion. Investors have poured over $100 billion into the autonomous dream. The Cathedral of Code is magnificent. Meanwhile, China has quietly built something different: not an autonomous driving ecosystem but an embodied-intelligence platform — five interconnected nodes spanning ...

The Impact of Globalization on Fashion: Trends, Markets, and Cultural Exchange investigates how the fashion business has grown into a truly global stage where innovation, commerce, and culture coexist. This fascinating look at how globalization has altered the way we design, manufacture, and consume clothing, affecting both the luxury and fast-fashion industries. Fashion is no longer limited to a particular place or culture but rather to a shared lexicon of identification and creativity that includes Paris, Tokyo, Milan, and Mumbai.

In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.