In this video, I break down why I’m shifting my focus from the traditional service-based agency model to the Pay Per Lead (PPL) agency model. After working with major brands and spending millions on ad spend, I realized that the retainer model often turns agency owners into glorified employees.I’ll compare the two business models side-by-side, covering everything from ad account structure and pixel data to scalability and asset value. We’ll look at the math required to hit $10 million in revenue with both models, the best niches to target for PPL, and how AI automation changes the game. If you are looking to turn your agency into a sellable, scalable asset rather than just a service business, this breakdown is for you.

We Fixed Her Pixel And Got 2X Better Leads in 7 Days (Most Agencies Miss This)

Is your pixel setup costing you high-quality leads? In this video, we reveal how we turned around a fitness coach's account and helped her double the quality of her leads in just 7 days—by fixing her pixel setup. After months of underperforming, her cost per lead was skyrocketing, but a deeper look at her tracking revealed the real issue: incomplete data and no server-side events.

What you'll learn in this video:

• Why tracking matters: How incomplete data and bad pixel setup hurt your Meta ads and targeting.

• How we fixed her pixel: Implementing conversion API, advanced matching, and fixing duplicate events for clean, reliable data.

• Event match quality: How Meta’s algorithm needs clean, full data to find your best buyers and improve cost per lead and show-up rates.

• Real-world case study: See how fixing the pixel improved her event match quality from 4.9 to 9.3—and how it led to better leads, higher conversion rates, and more real buyers.

Takeaways

• Event match quality directly impacts Meta’s targeting capabilities.

• Set up server-side events and enable advanced matching for accurate, consistent data.

• Optimize for high-intent conversions like bookings, not just lead forms, for better ROI.

Don’t let bad data hurt your ad results. Watch now and learn how to audit your own pixel setup, eliminate duplicate events, and optimize your campaigns for real, qualified leads.

Stop Optimizing for Leads—Do This Instead

Tired of seeing low-cost leads but an empty calendar? You're not alone. In this video, I reveal why optimizing for leads alone is costing you and how to fix it by optimizing for schedules instead. The secret? Meta's algorithm cares about signals, not cheap leads. If you continue optimizing for lead form submissions, you’re feeding the machine low-quality, unqualified leads that won’t convert.

What you'll learn:

• Leads don't pay the bills: Why focusing on scheduled appointments leads to more revenue.

• Meta’s algorithm: How to optimize your campaigns for calendar bookings instead of leads to attract serious buyers.

• The Intent Ladder: Understand the 3 levels of intent and why your funnel should focus on Level 3 (schedulers).

• Practical steps: How to tweak your Meta campaigns, funnel structure, and ad creative to book more calls and attract qualified leads.

If you’re in the service business, you know your close rate matters more than your opt-in rate. Optimize your funnel and pixel, use custom conversion events, and track actual bookings—not just form submissions. With the right setup, you'll see higher quality leads and an improved show-up rate.

Don’t chase cheap leads. Chase qualified buyers. Watch this video to learn how to fix your funnel and optimize for appointments that convert into real sales.

3 Proven Psychology Hacks That Make Facebook Ads Convert Like Crazy

Unlock the secret to Facebook ad success with these powerful, science-backed psychology principles! For over 50 years, psychologists have studied why people buy, and their findings are directly applicable to creating ads that drive massive conversions. In this video, you'll discover 3 proven tactics—Social Proof, Loss Aversion, and Curiosity Gaps—that will transform your Facebook ads.

✨ What You’ll Learn:

• Social Proof: How testimonials and authority numbers can skyrocket your click-through rates.

• Loss Aversion: The psychology behind scarcity and urgency that pushes people to take action.

• Curiosity Gaps: How creating an open loop in your ads will get more people to click.

🎯 Whether you're struggling with low ad performance or just want to optimize your strategy, these tips will give you a competitive edge and help you consistently generate better results from your Facebook ads.

🎥 Watch now for actionable strategies that will make your Facebook ads feel irresistible!

If your sales process starts on the call, you’re already behind. In this episode, we reveal the two overlooked pre-call sales assets that determine whether your prospects show up ready to buy—or ready to bail.

🔑 You’ll discover:

• Why your qualifying form is more than just collecting name and email—it’s a silent sales rep that pre-frames authority, urgency, and fit.

• How to use BANT (Budget, Authority, Need, Timeline) questions without scaring off leads.

• The #1 way to engineer your form so it attracts qualified, ready-to-buy prospects.

• How to turn a boring thank you page into a powerful conversion tool with video, testimonials, and FAQs that build trust before the call.

• Proven strategies to increase show-up rates, reduce no-shows, and boost close rates—all before saying a single word on the sales call.

Whether you’re a coach, consultant, or marketer, this episode shows you how to build sales assets that work for you 24/7 and close deals before the conversation even begins.

👉 Listen now and learn how to optimize your funnel for higher conversions and easier closes.

Confused about Meta Advantage+ and whether it’s worth using in your Facebook and Instagram ad campaigns? In this episode, we break down Meta’s powerful AI-driven advertising tool in just 4 minutes.

You’ll learn:

• What Meta Advantage+ actually is and how it works inside Ads Manager

• The difference between full automation campaigns and single-step AI tools (like Advantage+ Audience, Placements, Creative, and Budget Allocation)

• How advertisers are seeing 9–10% lower costs per lead and sale using Meta’s AI optimization

• Why Meta is pushing advertisers toward AI-first campaigns — and what that means for your ad strategy

• The #1 way to test Advantage+ against manual campaigns so you know what really performs best

AI is changing the future of digital advertising, and Meta Advantage+ is at the center of it. Whether you’re running eCommerce, lead gen, or funnel-based ads, this episode gives you the insights to start testing and scaling smarter with AI.

👉 Want help integrating AI into your marketing? Book a free strategy call with Great Marketing AI and see how we optimize client campaigns for maximum ROI.

🎙 7 Bold Marketing Predictions for 2025 (That Are Already Coming True)

AI is taking over—but not how you think. In this episode of The Great Marketing Podcast, we reveal our top 7 marketing predictions for 2025 that every agency owner, entrepreneur, and content creator needs to hear.

From the rise of long-form video to the rebirth of webinars and the explosion of personal brands—we break down how to stay ahead in a rapidly shifting digital world.

You’ll discover:

• Why marketers who know how to use AI will dominate

• How we built a lean, high-performing agency team with 10+ custom GPTs

• The real reason short-form content still wins—but why long-form is the future

• How personal brands are outperforming company brands

• Why your email list is more valuable than ever (thanks, ad inflation)

• The power of community-led growth and building brand ecosystems

• How webinars are making a massive comeback (with real examples)

This isn’t theory—these are the exact systems and strategies we’re using to scale fast in 2025.

🚀 Want to grow with us? Apply to work with our agency: greatmarketing.ai
👥 Join our free founder community: skool.com/ai-deal-makers
📱 Follow us on social: @greatmarketing.ai

Are your ads burning cash and not bringing results? In this episode of the Great Marketing Podcast, we break down the 5 biggest mistakes business owners and coaches make when running paid ads—and exactly how to fix them so you can scale faster and smarter.

Whether you're a digital marketer, course creator, or business coach, you’ll discover:

• Why a weak or generic offer is killing your conversions (and how to repackage it for impact)

• The missing sales process that’s sabotaging your ad ROI

• How to nail your targeting so you're not “selling steak to vegetarians”

• The secret to follow-up systems that convert cold traffic into paying clients

• The power of emotional storytelling and urgency in ad campaigns

Packed with real-world examples, client case studies (including how we helped a general coach niche down and explode their revenue), and actionable ad strategies — this episode will help you turn your ad spend into consistent sales.

👉 Ready to audit your funnel or get help with ads? Visit https://greatmarketing.ai to book a free strategy call.