In this video, I’ll show you how I built an AI-powered GPT that can generate Meta-compliant ad copy in under 30 seconds, transforming your ad strategy and boosting conversions. 70% of Meta ads fail before they even get a click, not because of your offer, but because your ad copy doesn't connect with your audience emotionally.With my custom GPT, you’ll get five powerful emotional ad angles for A/B testing, complete with headlines, long-form and short-form copy, and everything formatted for Meta’s compliance standards. No fluff, no M-dashes, just pure conversion-focused copy inspired by the greats like David Ogilvy, Dan Kennedy, and Sabri Subi.I’ll walk you through the process of how this GPT works, the different frameworks it uses (ADA, PAS, FAB), and how it’s trained to generate winning ads. Plus, I’ll give you a live demo showing how you can use it to create compelling Meta ads quickly and efficiently.If you want access to the exact GPT we use at our agency, as well as exclusive training, templates, and more, be sure to check out Great Marketing Systems. You’ll find all the tools you need to level up your ad game, including strategies for launching webinars, improving your show rate, and mastering server-side tracking.

Stop wasting budget on low-quality leads. Did you know that switching your Facebook Ads optimization from "Volume" to "Conversion Leads" can increase your sales and lead quality by up to 44%? 🚀If you are an agency owner or business running Facebook Lead Forms, this is the most technical, in-depth guide you will find on how to set this up correctly using GoHighLevel (GHL) and the Facebook Conversion API (CAPI).In this video, I walk you through the exact architecture required to feed Meta’s algorithm real data. We aren’t just looking for form fills; we are looking for buyers. I’ll show you how to bridge the gap between your CRM and Facebook so the algorithm finds people who actually schedule appointments and purchase.In this video, you’ll learn: ✅ The difference between optimizing for Leads vs. Conversion Leads. ✅ How to find your Pixel ID and Access Token for CAPI integration. ✅ The critical "Hidden Fields" step most advertisers miss in Lead Forms.✅ The difference between Funnel Events and Lead Events. ✅ How to configure your "Positive Stages" sales funnel in Events Manager.

Alex Hormozi just announced his companies hit $250 million in revenue, but the money isn't the interesting part. It’s the specific, tactical shifts he’s making for 2026 that every agency owner needs to hear. Most people missed the "Scale Zero" framework he dropped in his latest update, but it completely changed how I’m running my agency.In this video, I’m breaking down the 5 biggest takeaways from Hormozi’s 2025 recap and applying them directly to lead generation and agency growth. We cover why volume is dead, the "self-licking ice cream cone" ad strategy, and why hiring expensive talent is actually the cheapest thing you can do.If you want to future-proof your marketing and finally remove yourself from the daily grind, you need to watch this.#AlexHormozi #AgencyGrowth #FacebookAds #LeadGeneration #BusinessScaling

Are you still burning budget A/B testing your Facebook ads? In this episode, Rafael Hernandez sits down with insurance industry veteran Luis to break down his "LEAD Framework"—a 4-step system that generated over 5,000 high-intent leads last year for just $4 each.

Luis reveals why he never pays to test creatives, how he uses organic content to "hack" the ad algorithm, and the specific automation strategy involving a screenshot that doubled his lead conversion rates overnight. Whether you are an insurance agent, agency owner, or digital marketer, this episode will change how you view paid traffic.

In this episode, we cover:

• The LEAD Framework: How to turn organic videos into paid winners without guessing.

• Creative-Led Targeting: Why "Broad" targeting beats detailed audiences in 2026.

• The "Screenshot Strategy": The exact SMS automation that gets a 24% response rate.

• Emotional Selling: Why logic kills sales and stories print money.

• Scaling to $50k: How one agent used this system to generate $50,000 in commissions in 90 days.

In 2025, my agency generated exactly $426,000 in revenue. While that is a 13.9% increase from the previous year, I still fell $74,000 short of my $500k goal.

In this unfiltered annual recap, I’m breaking down the specific mistakes I made, the lessons I learned from managing $10M+ in ad spend, and the roadmap I’m using to hit $1 Million in revenue in 2026.

If you are an agency owner or entrepreneur, this video goes beyond just Facebook ads. I talk about the trap of "Systems vs. Sales," why pivoting niches too fast killed our momentum, and the "Pay Per Lead" (PPL) business model that completely changed my perspective on scaling.

In this video, I cover:

• The Revenue Breakdown: Real numbers, including a painful $20k loss due to a Stripe subscription error.

• The "Notion Trap": Why I spent too much time building the perfect Notion agency system and not enough time selling (and the advice Neil Patel's partner gave me about this).

• The PPL Pivot: How a mortgage client referral led me down the rabbit hole of the Affiliate/Pay Per Lead model, which is far more scalable than standard retainers.

• Personal Growth: Training for a half-marathon, fixing my cholesterol, and the impact of reading the Bible on my business mindset.

• 2026 Vision Board: Why I'm printing my vision board and putting it everywhere (even the restroom) to stay focused this year.

Imagine a business model where you don't need a warehouse, you don't need inventory, and you don't even need your own product. 📉📈It’s called Lead Arbitrage (or Pay Per Lead), and it is essentially the digital equivalent of day trading. You buy attention from platforms like Facebook for $10, generate a lead, and sell that lead to a business for $20. You profit the difference.In this video, I break down exactly how this high-leverage model works, how companies like "Lower My Bills" used it to exit for over $300 Million, and why I am personally moving my marketing agency from a standard retainer model to this performance-based approach.If you are a media buyer, agency owner, or entrepreneur looking for a scalable business model, you need to understand the mechanics of being the "Hunter" (Publisher) and finding the "Chef" (Buyer).In this video, you’ll learn: ✅ The exact math behind Lead Arbitrage (Cost per Lead vs. Sale Price). ✅ The "Hunter vs. Chef" analogy for understanding the market. ✅ Case Study: How "Lower My Bills" sold for $380M with ugly ads. ✅ Key definitions: Affiliates, Publishers, Networks, and Aggregators. ✅ Why big brands like NerdWallet and LendingTree are actually arbitrage companies.

Is your sales team constantly complaining about lead quality? You are not alone—62% of marketers say their biggest struggle is finding high-quality leads.Most business owners make the critical mistake of optimizing for the lowest Cost Per Lead (CPL), but more leads doesn't always equal more sales. In this video, I break down the "Friction Framework" and specific Facebook Lead Form settings you can change today to filter out bad leads and skyrocket your conversion rates.I’m Rafael Hernandez, and after managing over $10 million in ad spend for brands like Neil Patel’s NP Digital, I’ve found that adding the right type of friction actually improves results.In this episode, we cover:

✅ The "One-Time Passcode" (OTP): A new Meta feature that forces leads to verify their phone number, eliminating fake numbers and spam.

✅ Conditional Logic: How to automatically disqualify leads who answer "0-$10k" on budget questions so you stop feeding Meta bad data.

✅ The BANT Framework: Exactly what to ask to determine Budget, Authority, Need, and Timeline.

✅ Higher Intent vs. More Volume: Why you should almost always select "Higher Intent" on your form settings.

✅ Optimizing for "Conversion Leads": How to connect your CRM to train the algorithm on who actually books appointments and buys, rather than just who fills out a form.

✅ Speed to Lead Secrets: Why calling within 5 minutes and "double dialing" (calling back-to-back) creates high urgency and contact rates.

In this video, I break down why I’m shifting my focus from the traditional service-based agency model to the Pay Per Lead (PPL) agency model. After working with major brands and spending millions on ad spend, I realized that the retainer model often turns agency owners into glorified employees.I’ll compare the two business models side-by-side, covering everything from ad account structure and pixel data to scalability and asset value. We’ll look at the math required to hit $10 million in revenue with both models, the best niches to target for PPL, and how AI automation changes the game. If you are looking to turn your agency into a sellable, scalable asset rather than just a service business, this breakdown is for you.