The Great Marketing Podcast Podcast Por Great Marketing AI arte de portada

The Great Marketing Podcast

The Great Marketing Podcast

De: Great Marketing AI
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The Great Marketing Podcast is where cutting-edge marketing meets real-world execution. Hosted by Rafael & Natalie Hernandez, founders of Great Marketing AI, we break down the latest trends, strategies, and insights to help you scale your business with smart, effective marketing. From AI-driven ad strategies to building a cult-like brand, we cut through the fluff and deliver what actually works. Whether you’re a founder, marketer, or creator, tune in to “Be Better Than Good” and take your marketing to the next level!Great Marketing AI Economía Marketing Marketing y Ventas
Episodios
  • Ep. 22: How I Built a Custom GPT That Writes Meta Ads Better Than Most Copywriters
    Feb 6 2026

    In this video, I’ll show you how I built an AI-powered GPT that can generate Meta-compliant ad copy in under 30 seconds, transforming your ad strategy and boosting conversions. 70% of Meta ads fail before they even get a click, not because of your offer, but because your ad copy doesn't connect with your audience emotionally.With my custom GPT, you’ll get five powerful emotional ad angles for A/B testing, complete with headlines, long-form and short-form copy, and everything formatted for Meta’s compliance standards. No fluff, no M-dashes, just pure conversion-focused copy inspired by the greats like David Ogilvy, Dan Kennedy, and Sabri Subi.I’ll walk you through the process of how this GPT works, the different frameworks it uses (ADA, PAS, FAB), and how it’s trained to generate winning ads. Plus, I’ll give you a live demo showing how you can use it to create compelling Meta ads quickly and efficiently.If you want access to the exact GPT we use at our agency, as well as exclusive training, templates, and more, be sure to check out Great Marketing Systems. You’ll find all the tools you need to level up your ad game, including strategies for launching webinars, improving your show rate, and mastering server-side tracking.

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    8 m
  • Ep. 21: How to 3X Your Lead Quality in 17 Minutes (GHL + CAPI)
    Jan 30 2026

    Stop wasting budget on low-quality leads. Did you know that switching your Facebook Ads optimization from "Volume" to "Conversion Leads" can increase your sales and lead quality by up to 44%? 🚀If you are an agency owner or business running Facebook Lead Forms, this is the most technical, in-depth guide you will find on how to set this up correctly using GoHighLevel (GHL) and the Facebook Conversion API (CAPI).In this video, I walk you through the exact architecture required to feed Meta’s algorithm real data. We aren’t just looking for form fills; we are looking for buyers. I’ll show you how to bridge the gap between your CRM and Facebook so the algorithm finds people who actually schedule appointments and purchase.In this video, you’ll learn: ✅ The difference between optimizing for Leads vs. Conversion Leads. ✅ How to find your Pixel ID and Access Token for CAPI integration. ✅ The critical "Hidden Fields" step most advertisers miss in Lead Forms.✅ The difference between Funnel Events and Lead Events. ✅ How to configure your "Positive Stages" sales funnel in Events Manager.

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    17 m
  • Ep. 20: I Analyzed Hormozi’s $100M Strategy So You Don’t Have To
    Jan 23 2026

    Alex Hormozi just announced his companies hit $250 million in revenue, but the money isn't the interesting part. It’s the specific, tactical shifts he’s making for 2026 that every agency owner needs to hear. Most people missed the "Scale Zero" framework he dropped in his latest update, but it completely changed how I’m running my agency.In this video, I’m breaking down the 5 biggest takeaways from Hormozi’s 2025 recap and applying them directly to lead generation and agency growth. We cover why volume is dead, the "self-licking ice cream cone" ad strategy, and why hiring expensive talent is actually the cheapest thing you can do.If you want to future-proof your marketing and finally remove yourself from the daily grind, you need to watch this.#AlexHormozi #AgencyGrowth #FacebookAds #LeadGeneration #BusinessScaling

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    28 m
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