Ep. 16: How to Get High Quality Facebook Leads in 2026

Is your sales team constantly complaining about lead quality? You are not alone—62% of marketers say their biggest struggle is finding high-quality leads.Most business owners make the critical mistake of optimizing for the lowest Cost Per Lead (CPL), but more leads doesn't always equal more sales. In this video, I break down the "Friction Framework" and specific Facebook Lead Form settings you can change today to filter out bad leads and skyrocket your conversion rates.I’m Rafael Hernandez, and after managing over $10 million in ad spend for brands like Neil Patel’s NP Digital, I’ve found that adding the right type of friction actually improves results.In this episode, we cover:

✅ The "One-Time Passcode" (OTP): A new Meta feature that forces leads to verify their phone number, eliminating fake numbers and spam.

✅ Conditional Logic: How to automatically disqualify leads who answer "0-$10k" on budget questions so you stop feeding Meta bad data.

✅ The BANT Framework: Exactly what to ask to determine Budget, Authority, Need, and Timeline.

✅ Higher Intent vs. More Volume: Why you should almost always select "Higher Intent" on your form settings.

✅ Optimizing for "Conversion Leads": How to connect your CRM to train the algorithm on who actually books appointments and buys, rather than just who fills out a form.

✅ Speed to Lead Secrets: Why calling within 5 minutes and "double dialing" (calling back-to-back) creates high urgency and contact rates.