Ep. 18: The Truth About Making $426K (My 2025 Mistakes)

In 2025, my agency generated exactly $426,000 in revenue. While that is a 13.9% increase from the previous year, I still fell $74,000 short of my $500k goal.

In this unfiltered annual recap, I’m breaking down the specific mistakes I made, the lessons I learned from managing $10M+ in ad spend, and the roadmap I’m using to hit $1 Million in revenue in 2026.

If you are an agency owner or entrepreneur, this video goes beyond just Facebook ads. I talk about the trap of "Systems vs. Sales," why pivoting niches too fast killed our momentum, and the "Pay Per Lead" (PPL) business model that completely changed my perspective on scaling.

In this video, I cover:

• The Revenue Breakdown: Real numbers, including a painful $20k loss due to a Stripe subscription error.

• The "Notion Trap": Why I spent too much time building the perfect Notion agency system and not enough time selling (and the advice Neil Patel's partner gave me about this).

• The PPL Pivot: How a mortgage client referral led me down the rabbit hole of the Affiliate/Pay Per Lead model, which is far more scalable than standard retainers.

• Personal Growth: Training for a half-marathon, fixing my cholesterol, and the impact of reading the Bible on my business mindset.

• 2026 Vision Board: Why I'm printing my vision board and putting it everywhere (even the restroom) to stay focused this year.