Ep. 17: Lead Arbitrage: How To Turn A $2 Click Into $45 Profit

Imagine a business model where you don't need a warehouse, you don't need inventory, and you don't even need your own product. 📉📈It’s called Lead Arbitrage (or Pay Per Lead), and it is essentially the digital equivalent of day trading. You buy attention from platforms like Facebook for $10, generate a lead, and sell that lead to a business for $20. You profit the difference.In this video, I break down exactly how this high-leverage model works, how companies like "Lower My Bills" used it to exit for over $300 Million, and why I am personally moving my marketing agency from a standard retainer model to this performance-based approach.If you are a media buyer, agency owner, or entrepreneur looking for a scalable business model, you need to understand the mechanics of being the "Hunter" (Publisher) and finding the "Chef" (Buyer).In this video, you’ll learn: ✅ The exact math behind Lead Arbitrage (Cost per Lead vs. Sale Price). ✅ The "Hunter vs. Chef" analogy for understanding the market. ✅ Case Study: How "Lower My Bills" sold for $380M with ugly ads. ✅ Key definitions: Affiliates, Publishers, Networks, and Aggregators. ✅ Why big brands like NerdWallet and LendingTree are actually arbitrage companies.