TikTok isn’t about going viral anymore... it’s about creating content that sells.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Laura and Phoebe to break down the TikTok Formula that food & drink brands are using right now to build reach, community, and revenue.

Here’s what we cover:

• Why TikTok still wins for food brands: discovery, community, authenticity, and why follower growth no longer matters
• The winning content formula (HOOK → VALUE → PROOF → CTA) and how to structure videos that actually convert
• Entertainment Score: why entertaining content generates 4.5x more reach and outperforms traditional product push videos
• What to post (and how often) without burning out - from lo-fi content to batching, content pillars, and keyword-first captions
• Hashtags are dead: how TikTok’s search-first algorithm actually works in 2025 & beyond
• Turning views into revenue: TikTok Shop, linking strategies, pixels, and creator partnerships that drive 3x more views
• Our hot takes: real campaigns from real food brands that generated actual sales (not just likes)

If you’ve been trying to figure out why your TikTok isn’t converting or how to use it to grow your food brand... this episode is a must-listen!

LINKS & RESOURCES:

• Join the Food Marketing Club for just £57/month - your monthly hub for TikTok strategies, templates, and content ideas
• Want tailored strategy support? Book a Strategy Call with Kate
• Follow @kwmarketinguk for TikTok, content and food & drink marketing tips

If this episode inspired you, subscribe, leave a review, and share it with a fellow founder - we love seeing how you’re fuelling your growth 🔥

Mission isn’t just a buzzword - it’s the backbone of great marketing.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Amy from Hunter & Gather about building a purpose-led brand that drives genuine community and commercial results.

Here’s what we cover:

• The Hunter & Gather story: from education-first platform to avocado mayo & oil, and a cross-category range
• How to turn values into packaging, storytelling, and campaigns that convert
• The commercial power of purpose: loyalty, community, and margin upsides
• Community in action: the Hunter & Gather “Tribe” shaping products and advocacy
• Scaling authentically: team of 30, quarterly self-reflection, and navigating investment
• Omnichannel done right: website, Amazon, Tesco, Holland & Barrett, Boots
• Hot take: the challenger campaign that pulled millions of views (and a cease & desist)

If you’ve ever wondered how to turn “purpose” into a true growth driver, this conversation is a must-listen.

LINKS & RESOURCES:

• Learn more about Hunter & Gather
• Join the Food Marketing Club for just £57/month - your monthly support hub for growing your food brand with purpose
• Want tailored strategy support? Book a Strategy Call with Kate
• Follow @kwmarketinguk for more food & drink marketing tips

If this episode inspired you, subscribe, leave a review, and share it with a fellow founder - we love seeing how you’re fuelling your growth 🔥

Scaling can feel daunting, but it doesn’t have to drain your budget.

In this team episode of Fuelling Foodies: The Food Marketing Podcast, Kate, Laura and Phoebe break down how food & drink brands can scale smart when cash is tight. From lo-fi content that outperforms polish to ads that convert on small budgets and email as the highest-ROI channel, this is a no-fluff guide to scaling sustainably.

Here’s what we cover:

• Why costs (CPC, CPL, CAC) are rising and how to prioritise spend wisely
• Real content that converts: UGC, behind-the-scenes, and factory tours
• Why you should never turn off marketing - only optimise it
• How to run ads that don’t blow the budget (start small → test → scale)
• Why boosting posts aren't the same as ads
• Email as your growth engine: pop-ups, competitions, and VIP segmentation
• Design hacks for higher deliverability (build for images-off, clear CTAs)
• How to plan your scaling strategy (forecast back, keep it simple)
• Why your DTC growth fuels wholesale + retail wins

If you’re scaling on a shoestring, this episode gives you a clear, no-fluff roadmap to keep momentum without overspending.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want tailored support? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, resources & live training

If this episode resonated, subscribe, leave a review, and tag @kwmarketinguk - we love seeing how you’re fuelling your growth 🔥

From cocktails mixed by the sea to navigating the highs and lows of scaling, Tim & Ria’s story is proof that you don’t need all the answers to grow a brand with heart.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Tim and Ria, co-founders of Bar Buoy Cocktails, proudly crafted on the Devon coast. We dig into provenance, quality, seasonality, and the reality of learning as you go when building a drinks brand.

Here’s what we cover:

• The spark behind Bar Buoy and why it all started with Margarita Fridays!
• How provenance, quality ingredients, and the South West coast shape their brand
• The realities of growth - from bottling in their kitchen to scaling production and launching cans
• Why seasonality impacts everything (and why Q4 prep always feels like a sprint)
• The biggest lessons they’d share with other founders still figuring things out

If you’ve ever felt like you’re building a food or drink brand without a polished playbook, this conversation will resonate. Tim & Ria show that values, persistence, and learning on the job can be just as powerful as strategy.

LINKS & RESOURCES:

• Explore Bar Buoy Cocktails and follow their journey @bar_buoy
• Download our free guide: The Email Playbook – How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want tailored support? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, resources & live training

If this episode resonated, hit subscribe, leave a review, and tag @kwmarketinguk – we love seeing how you’re fuelling your growth!

Q4 is here, and it can make or break your year.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate, Laura, and Phoebe unpack the real tactics we’re using with food & drink brands right now to drive Christmas sales, protect margins, and finish 2025 strong. From planning last delivery dates to building bundles, structuring ads that convert, and levelling up email and website performance - this is your no-fluff Q4 playbook.

Here’s what we cover:

• How to plan your Q4 strategy from your last delivery date
• The offers that actually work: bundles, free delivery, and gifting ideas
• Website fixes to increase conversion rate and AOV
• How to structure ads for discovery → consideration → conversion
• Why email and automations should underpin everything
• Creating hype through VIP-first launches and early access campaigns
• Standing out in a crowded feed (authentic storytelling + brand tone)
• Black Friday vs. Green Friday: how to stay profitable and on-brand
• What to measure daily: revenue first, list growth second

If you’re feeling behind, this episode will help you make confident, data-backed decisions to end the year on a high.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook – How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want tailored support? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, resources & live training

If this episode helped you prep for your biggest quarter yet, hit subscribe, leave a review, and tag @kwmarketinguk - we love seeing how you’re fuelling your Q4 growth 🎄

Q4 can make or break a brand, and for The Cornish Cheese Co, it was the turning point.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Ben Stansfield, who has just gone all in on running the business full-time after their most successful Christmas yet.

Here’s what we cover:

• The Q4 campaign that turned handmade cheese into record-breaking sales
• How email & Meta ads worked together to fuel growth
• What it takes to scale when every product is still made by hand
• The mindset shift of going full-time in the business
• Why balancing brand values with growth has been key to success
• Ben’s biggest surprise lesson from Q4 2024 and how it’s shaping his 2025 strategy

If you’re sitting on the edge of your next big move, this episode will give you the clarity and motivation to go all in.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook – How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want tailored support? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, trend updates & content prompts

If this episode resonated, hit subscribe and tag us @kwmarketinguk - we love seeing how you’re fuelling your growth.

Paid ads! Love them or loathe them, they’re still one of the fastest ways to grow your food brand... but only if you do them right.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate is joined by Laura and Phoebe to cut through the noise and share the paid social strategies that are really working in 2025. From common mistakes to winning formulas and budget hacks, this is the no-fluff guide you need before diving into Meta ads.

Here’s what we cover:

• The mistakes food brands make that waste budget (spending too much too fast, ignoring creative testing, skipping retargeting)
• Why UGC-style ads and “real” content are beating polished campaigns every time
• The minimum spend you need to see results — and when it’s time to scale
• The lever strategy for Q4: how to go all in when your ads are working
• Why your email list might just be your most powerful paid ads tool
• The best formats to test (stories, reels, carousels) and how to stop Meta auto-generating ugly versions of your creatives

If you’ve been burning money on Meta ads or aren’t sure where to start, this episode will give you clarity, confidence, and a few “aha!” moments to fuel your next campaign.

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want help with your ad strategy? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, trend updates & content prompts

If this episode gave you an aha moment about your paid ads, hit subscribe and tag us @kwmarketinguk – we love seeing how you’re fuelling your growth!

What if local could be the reason your customers keep coming back?

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Tom from Greendale, a family-run Devon farm shop that’s proving just how powerful community-led marketing can be.

From launching their own Love Local Festival to turning sourcing stories into brand loyalty, Greendale has built more than just a food business - they’ve built trust, connection, and a fiercely loyal customer base.

What we cover:

• The Greendale origin story and how the brand has grown
• Why local sourcing still matters (and how to make it resonate)
• Behind the scenes of the Love Local Festival and what it achieved
• How community-first marketing drives loyalty and repeat sales
• The balance between digital growth and storytelling
• Tom’s practical advice for brands wanting to go ‘local first’ in 2025

Whether you’re a founder thinking about how to deepen loyalty, or a marketer exploring ways to connect beyond the product, this one’s full of practical ideas and real talk.

LINKS & RESOURCES:

• Follow Greendale on Instagram: @greendalefarmshop
• Visit www.greendale.com
• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want ongoing marketing support? Join the Food Marketing Club
• Ready to scale? Book a Strategy Call with Kate

Enjoyed the episode? Hit subscribe and share it with a fellow founder. Tag us @kwmarketinguk - we love seeing how you're fuelling your brand growth.