TikTok isn’t about going viral anymore... it’s about creating content that sells.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Laura and Phoebe to break down the TikTok Formula that food & drink brands are using right now to build reach, community, and revenue.

Here’s what we cover:

• Why TikTok still wins for food brands: discovery, community, authenticity, and why follower growth no longer matters
• The winning content formula (HOOK → VALUE → PROOF → CTA) and how to structure videos that actually convert
• Entertainment Score: why entertaining content generates 4.5x more reach and outperforms traditional product push videos
• What to post (and how often) without burning out - from lo-fi content to batching, content pillars, and keyword-first captions
• Hashtags are dead: how TikTok’s search-first algorithm actually works in 2025 & beyond
• Turning views into revenue: TikTok Shop, linking strategies, pixels, and creator partnerships that drive 3x more views
• Our hot takes: real campaigns from real food brands that generated actual sales (not just likes)

If you’ve been trying to figure out why your TikTok isn’t converting or how to use it to grow your food brand... this episode is a must-listen!

LINKS & RESOURCES:

• Join the Food Marketing Club for just £57/month - your monthly hub for TikTok strategies, templates, and content ideas
• Want tailored strategy support? Book a Strategy Call with Kate
• Follow @kwmarketinguk for TikTok, content and food & drink marketing tips

If this episode inspired you, subscribe, leave a review, and share it with a fellow founder - we love seeing how you’re fuelling your growth 🔥

Mission isn’t just a buzzword - it’s the backbone of great marketing.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Amy from Hunter & Gather about building a purpose-led brand that drives genuine community and commercial results.

Here’s what we cover:

• The Hunter & Gather story: from education-first platform to avocado mayo & oil, and a cross-category range
• How to turn values into packaging, storytelling, and campaigns that convert
• The commercial power of purpose: loyalty, community, and margin upsides
• Community in action: the Hunter & Gather “Tribe” shaping products and advocacy
• Scaling authentically: team of 30, quarterly self-reflection, and navigating investment
• Omnichannel done right: website, Amazon, Tesco, Holland & Barrett, Boots
• Hot take: the challenger campaign that pulled millions of views (and a cease & desist)

If you’ve ever wondered how to turn “purpose” into a true growth driver, this conversation is a must-listen.

LINKS & RESOURCES:

• Learn more about Hunter & Gather
• Join the Food Marketing Club for just £57/month - your monthly support hub for growing your food brand with purpose
• Want tailored strategy support? Book a Strategy Call with Kate
• Follow @kwmarketinguk for more food & drink marketing tips

If this episode inspired you, subscribe, leave a review, and share it with a fellow founder - we love seeing how you’re fuelling your growth 🔥

Scaling can feel daunting, but it doesn’t have to drain your budget.

In this team episode of Fuelling Foodies: The Food Marketing Podcast, Kate, Laura and Phoebe break down how food & drink brands can scale smart when cash is tight. From lo-fi content that outperforms polish to ads that convert on small budgets and email as the highest-ROI channel, this is a no-fluff guide to scaling sustainably.

Here’s what we cover:

• Why costs (CPC, CPL, CAC) are rising and how to prioritise spend wisely
• Real content that converts: UGC, behind-the-scenes, and factory tours
• Why you should never turn off marketing - only optimise it
• How to run ads that don’t blow the budget (start small → test → scale)
• Why boosting posts aren't the same as ads
• Email as your growth engine: pop-ups, competitions, and VIP segmentation
• Design hacks for higher deliverability (build for images-off, clear CTAs)
• How to plan your scaling strategy (forecast back, keep it simple)
• Why your DTC growth fuels wholesale + retail wins

If you’re scaling on a shoestring, this episode gives you a clear, no-fluff roadmap to keep momentum without overspending.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want tailored support? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, resources & live training

If this episode resonated, subscribe, leave a review, and tag @kwmarketinguk - we love seeing how you’re fuelling your growth 🔥