The Power Of Local: How Greendale Builds Loyalty That Lasts

What if local could be the reason your customers keep coming back?

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Tom from Greendale, a family-run Devon farm shop that’s proving just how powerful community-led marketing can be.

From launching their own Love Local Festival to turning sourcing stories into brand loyalty, Greendale has built more than just a food business - they’ve built trust, connection, and a fiercely loyal customer base.

What we cover:

• The Greendale origin story and how the brand has grown
• Why local sourcing still matters (and how to make it resonate)
• Behind the scenes of the Love Local Festival and what it achieved
• How community-first marketing drives loyalty and repeat sales
• The balance between digital growth and storytelling
• Tom’s practical advice for brands wanting to go ‘local first’ in 2025

Whether you’re a founder thinking about how to deepen loyalty, or a marketer exploring ways to connect beyond the product, this one’s full of practical ideas and real talk.

LINKS & RESOURCES:

• Follow Greendale on Instagram: @greendalefarmshop
• Visit www.greendale.com
• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want ongoing marketing support? Join the Food Marketing Club
• Ready to scale? Book a Strategy Call with Kate

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