The Q4 Sales Playbook: How to Maximise Christmas Sales

Q4 is here, and it can make or break your year.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate, Laura, and Phoebe unpack the real tactics we’re using with food & drink brands right now to drive Christmas sales, protect margins, and finish 2025 strong. From planning last delivery dates to building bundles, structuring ads that convert, and levelling up email and website performance - this is your no-fluff Q4 playbook.

Here’s what we cover:

• How to plan your Q4 strategy from your last delivery date
• The offers that actually work: bundles, free delivery, and gifting ideas
• Website fixes to increase conversion rate and AOV
• How to structure ads for discovery → consideration → conversion
• Why email and automations should underpin everything
• Creating hype through VIP-first launches and early access campaigns
• Standing out in a crowded feed (authentic storytelling + brand tone)
• Black Friday vs. Green Friday: how to stay profitable and on-brand
• What to measure daily: revenue first, list growth second

If you’re feeling behind, this episode will help you make confident, data-backed decisions to end the year on a high.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook – How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want tailored support? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, resources & live training

If this episode helped you prep for your biggest quarter yet, hit subscribe, leave a review, and tag @kwmarketinguk - we love seeing how you’re fuelling your Q4 growth 🎄