How Mission-Led Brands Turn Purpose into Profit (With Amy from Hunter & Gather)

Mission isn’t just a buzzword - it’s the backbone of great marketing.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Amy from Hunter & Gather about building a purpose-led brand that drives genuine community and commercial results.

Here’s what we cover:

• The Hunter & Gather story: from education-first platform to avocado mayo & oil, and a cross-category range
• How to turn values into packaging, storytelling, and campaigns that convert
• The commercial power of purpose: loyalty, community, and margin upsides
• Community in action: the Hunter & Gather “Tribe” shaping products and advocacy
• Scaling authentically: team of 30, quarterly self-reflection, and navigating investment
• Omnichannel done right: website, Amazon, Tesco, Holland & Barrett, Boots
• Hot take: the challenger campaign that pulled millions of views (and a cease & desist)

If you’ve ever wondered how to turn “purpose” into a true growth driver, this conversation is a must-listen.

LINKS & RESOURCES:

• Learn more about Hunter & Gather
• Join the Food Marketing Club for just £57/month - your monthly support hub for growing your food brand with purpose
• Want tailored strategy support? Book a Strategy Call with Kate
• Follow @kwmarketinguk for more food & drink marketing tips

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