Brian von Ancken returns to the podcast one year after launching Wellness Growth Mastermind to share the top trends shaping the wellness industry in 2025. From mental health and recovery to tech enabled services, discover where the biggest growth opportunities are in the next 12 to 18 months.

Brian explains what makes an enterprise level partnership truly effective, the most valuable insights coming from WGM, and the biggest scaling challenges facing wellness brands today. We also cover key takeaways from a recent WGM session on SEO growth in an AI driven world and how operators can act on them now.

With leadership experience at Tough Mudder, Barrys, and Othership, Brian offers actionable strategies for operators who want to meet evolving consumer expectations and grow their wellness business at scale.

Watch Brian von Ancken share how he built Wellness Growth Mastermind: https://youtu.be/jkvEPYYdIPg?si=pOl-mv_NadOMALK1

#fitnessbusiness #fitnessindustry #wellness #wellnessbusiness

This Week in Fitness, hosted by Krissy Vann, delivers the latest fitness business headlines in under five minutes, keeping industry leaders informed on trends, corporate moves, and market shifts shaping the global health and wellness sector. In this episode:

US Gym Visits on the Rise – Health and Fitness Association data shows a 3.5% increase in visits per location and a 1.4% rise in visit frequency in the first half of 2025, with high-volume low-price and mid-priced gyms leading growth.

Xponential Fitness Leadership Change – Mike Nuzzo is appointed CEO following Mark King’s resignation, bringing more than 25 years of consumer retail and service experience.

Peloton Cuts Jobs and Expands Focus – Peloton announces its sixth round of layoffs, reducing its workforce by 6% while shifting toward health span initiatives, AI-driven wellness plans, and expanded offerings beyond cardio.

Novo Nordisk GLP-1 Sales Surge – First-half 2025 net sales rise 16% to 154.9 billion Danish kroner, with obesity care up 56% year over year, but the company lowers its full-year outlook amid slower market growth.

Life Time Expands in Atlanta – The new 79,000-square-foot Life Time Perimeter offers extensive athletic, wellness, coworking, and leisure amenities in a key urban location.

JETSET Pilates Growth – Sixteen studios open in the first half of the year, 67 new development deals are signed, and the brand expands to Australia with plans to surpass 200 territories by early 2026.

FuturHealth Adds Apple Fitness+ – Members gain free access to thousands of workouts and meditations, supporting weight loss journeys that may include GLP-1 treatments, nutrition, and exercise.

Les Mills Yoga Pilot Success – Swedish trial of LES MILLS YOGA™ achieves high satisfaction rates and full class occupancy in some gyms, with plans for scalable rollout.

Reforme Launches in NYC – The premium wellness studio merges med-spa technology with holistic care, offering services like lymphatic compression, hyperbaric oxygen therapy, and pelvic floor strengthening.

Stay connected with This Week in Fitness for the most relevant updates in fitness business trends, market growth, and industry innovations that matter to gym owners, franchise leaders, and wellness entrepreneurs.

Stay fit, stay informed, and keep your fitness business in shape.

00:00- Intro
00:15- US Gym Visits on the Rise
00:58- Xponential Fitness Leadership Change
01:30- Peloton Cuts Jobs and Expands Focus
02:06- Novo Nordisk GLP-1 Sales Surge
02:50- Life Time Expands in Atlanta
03:18- JETSET Pilates Growth
03:46- FuturHealth Adds Apple Fitness
04:14- Les Mills Yoga Pilot Success
04:33- Reforme Launches in NYC

#fitnessbusiness #fitnessindustry #gymowners

In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Jason Moore, CEO of Spren, to explore how biometric technology is reshaping the fitness and wellness industry from the ground up.

Jason shares his journey from working as a personal trainer and CrossFit coach to leading a company that specializes in turning heart rate variability and other biometrics into actionable insights. With data drawn from thousands of users, Spren is helping operators improve retention, deliver personalized member experiences at scale, and create new opportunities that bridge fitness, wellness, and healthcare.

This conversation covers key trends every fitness business leader should be watching, including AI-driven personalization, the growing role of health data in member engagement, and how consumer demand for measurable results is shaping the future of the industry. Jason also offers his perspective on where technology adoption is headed next and how forward-thinking operators can stay ahead in an increasingly competitive market.

🎧 Listen to the full episode on your favorite podcast platform or watch here on YouTube.

#FitnessBusiness #Biometrics #Spren #Retention #WellnessTechnology #HealthClubLeadership #AllThingsFitnessAndWellness #ATFWPodcast

This Week in Fitness delivers the top fitness business headlines in under 5 minutes with host Krissy Vann. In this episode:

– President Trump reinstates the Presidential Fitness Test and revamps national fitness council
– Brian Hibbard’s Fitness Ventures invests $75M to expand Crunch Fitness in Portland
– Eight Sleep’s Alexandra Zatarain leads launch of Hot Flash Mode and Women’s Sleep Initiative
– CityPickle founders Mary Cannon and Erica Desai announce Times Square flagship and HQ
– VASA Fitness opens new Colorado Springs gym with cold plunge, led by CEO Rich Nelsen
– Xponential Fitness COO Tim Weiderhoft partners with Morrow Hill for real estate strategy
– CEO Mark King announces Xponential’s divestiture of CycleBar and Rumble to Extraordinary Brands
– Gold’s Gym celebrates 60 years with new clubs in Austin and Los Angeles, and HYROX partnership
– Life Time CEO Bahram Akradi expands access to AI wellness tool L•AI•C via free app

Stay fit, stay informed, and keep your fitness business in shape.

In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Ross Campbell, Founder and CEO of Beyond Activ, to explore the global state of the fitness industry.

From financial health and emerging growth markets to the rising convergence of healthcare and fitness, Ross shares insights shaped by years of international advisory work. The conversation also covers hot-button topics like AI integration, GLP-1 medications, and what gym operators need to know heading into 2025.

Whether you're an operator, investor, or industry insider, this episode delivers a data-backed pulse check on where fitness is headed—and who’s poised to lead.

Subscribe to The ATFW Podcast - Stay Fit, Stay Informed, Keep Your Fitness Business in Shape

Welcome to This Week in Fitness by ATFW — crunching the top fitness business headlines in under 5 minutes. Hosted by Krissy Vann.

Here’s what’s making news:

-American College of Sports Medicine Releases 2025 Fitness Index
-Planet Fitness Markets Heat Relief with Summer Promo
-Ladder Partners with Diplo’s Run Club for National Tour
-Echelon Fitness Acquires FORTË and Launches ELEVATE Division
-Pvolve Expands Footprint with Six New Franchise Studios
-Performance Equity Management Reinvests in EoS Fitness Post-Acquisition
-Lifesum Survey: Ultra-Processed Foods Impacting Mental and Physical Health

Stay fit, stay informed, and keep your fitness business in shape.

In this episode of All Things Fitness and Wellness, Krissy Vann is joined by Al Noshirvani—Co-Founder and Managing Partner at ALTA Technology Group, and the founder of The Fitness Technology Summit. With decades of experience at the intersection of fitness, tech, and investment, Al brings a well-informed perspective on where the industry is heading and how operators can stay ahead of the curve.

They unpack what’s actually working on the gym floor in 2025—moving beyond hype to real applications of AI, predictive analytics, and personalization that drive retention and business results. Al also shares key takeaways from the recent UK edition of the Fitness Technology Summit, revealing how global operators are adapting differently and what North American businesses can learn.

The conversation covers the current wave of M&A in the fitness industry—what’s fueling the trend, who’s making the smartest moves, and how capital is being deployed across tech and brick-and-mortar. Plus, Al offers a behind-the-scenes look at the upcoming Fitness Technology Summit in Chicago, including what topics will be center stage and why the event is becoming a must-attend for leaders and innovators in the space.

Whether you're scaling a fitness business, building the tools that support it, or advising from the boardroom, this episode is packed with strategic insight, practical takeaways, and a few unexpected laughs along the way.

Learn more about The Fitness Technology Summit and grab your invite:

https://thefitnesstechsummit.com/

This Week In Fitness is where Krissy Vann crunches the latest fitness business headlines in under five minutes.

Obesity Rates Climb in Canada
A CMAJ study shows one in three Canadian adults are now obese, with the pandemic accelerating severe cases. Fitness operators are responding to GLP-1 use with muscle-preserving strategies.

Hims & Hers Expands to Canada
The company is launching a lower-cost weight loss program alongside the anticipated debut of generic semaglutide. Their hybrid model aims to address care gaps at scale.

Samsung to Acquire Xealth
Samsung deepens its healthcare push with the acquisition of Xealth, aiming to connect home health data from wearables with clinical systems across 500 US hospitals.

iFIT Partners with Samsung Health
Select iFIT programming will be available through Samsung Health starting this fall, extending the reach of its content to global users via wearables and personalized insights.

Mo Farah Launches URUNN App
Olympian Sir Mo Farah debuts an AI-powered running app designed to provide personalized coaching for runners of all levels, with adaptive plans and community features.

Club Pilates Partners with Disney
Ahead of Freakier Friday, Club Pilates launches themed Reformer classes and a national sweepstakes campaign. The partnership blends entertainment with brand activation.

Onelife Fitness Expands in NC
The brand will open over 15 locations in North Carolina, beginning with a 58,000-square-foot flagship in Durham-Chapel Hill offering luxury recovery and family amenities.

Court Halts FTC Click-to-Cancel Rule
The Eighth Circuit Court vacates the FTC’s cancellation mandate, a legal win for the Health & Fitness Association. Operators avoid a costly compliance overhaul.

Subscribe and remember to stay fit, stay informed, and keep your fitness business in shape.

#fitnessbusiness #thisweekinfitness #GLP1 #obesity #wearables #digitalhealth #industrynews