2026 Fitness Tech Stack + AI Strategy: What Operators Must Build Now | MarketFit by ATFW
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The fitness industry is changing fast. AI adoption, automation, data integration, new CRM capabilities, and member engagement platforms are evolving daily. The biggest risk is not choosing the wrong technology. The biggest risk is indecision.
In this MarketFit by ATFW episode presented by Americaneagle.com, host Krissy Vann sits down in Chicago ahead of The Fitness Technology Summit with two industry leaders:
Tony Stehn https://www.americaneagle.com
Ron Benamor https://dxfactor.com
Together, they break down the 2026 Fitness Tech Stack Playbook and reveal what operators must build now to stay competitive next year.
What You Will Learn
-How AI will reshape member engagement and retention in 2026
-The difference between buying more tools and building the right tech stack
-Where operators are wasting money due to lack of decision making
-How to evaluate new platforms without creating operational chaos
-What data you should prioritize to drive revenue and conversions
-How to integrate tech across CRM, marketing automation, and on-site systems
Key Takeaway
“More is lost by indecision than by wrong decision.”
Doing nothing is the most expensive line item on your P&L in 2026.
Who This Episode Is For
Multi-unit fitness operators
Boutique fitness owners
Health club executives
Digital transformation leaders
Anyone planning their 2026 growth strategy
If you are asking questions like:
“Which tech does my club actually need”
“How do I integrate AI without overwhelming my team”
“Where should I invest for 2026”
This episode answers them.
Connect With the Guests
Tony Stehn- https://www.linkedin.com/in/anthonystehn/
Ron Benamor- https://www.linkedin.com/in/ronbenamor/
Krissy Vann (Host)- https://www.linkedin.com/in/krissyvann/
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