Brian von Ancken returns to the podcast one year after launching Wellness Growth Mastermind to share the top trends shaping the wellness industry in 2025. From mental health and recovery to tech enabled services, discover where the biggest growth opportunities are in the next 12 to 18 months.

Brian explains what makes an enterprise level partnership truly effective, the most valuable insights coming from WGM, and the biggest scaling challenges facing wellness brands today. We also cover key takeaways from a recent WGM session on SEO growth in an AI driven world and how operators can act on them now.

With leadership experience at Tough Mudder, Barrys, and Othership, Brian offers actionable strategies for operators who want to meet evolving consumer expectations and grow their wellness business at scale.

Watch Brian von Ancken share how he built Wellness Growth Mastermind: https://youtu.be/jkvEPYYdIPg?si=pOl-mv_NadOMALK1

#fitnessbusiness #fitnessindustry #wellness #wellnessbusiness

This Week in Fitness, hosted by Krissy Vann, delivers the latest fitness business headlines in under five minutes, keeping industry leaders informed on trends, corporate moves, and market shifts shaping the global health and wellness sector. In this episode:

US Gym Visits on the Rise – Health and Fitness Association data shows a 3.5% increase in visits per location and a 1.4% rise in visit frequency in the first half of 2025, with high-volume low-price and mid-priced gyms leading growth.

Xponential Fitness Leadership Change – Mike Nuzzo is appointed CEO following Mark King’s resignation, bringing more than 25 years of consumer retail and service experience.

Peloton Cuts Jobs and Expands Focus – Peloton announces its sixth round of layoffs, reducing its workforce by 6% while shifting toward health span initiatives, AI-driven wellness plans, and expanded offerings beyond cardio.

Novo Nordisk GLP-1 Sales Surge – First-half 2025 net sales rise 16% to 154.9 billion Danish kroner, with obesity care up 56% year over year, but the company lowers its full-year outlook amid slower market growth.

Life Time Expands in Atlanta – The new 79,000-square-foot Life Time Perimeter offers extensive athletic, wellness, coworking, and leisure amenities in a key urban location.

JETSET Pilates Growth – Sixteen studios open in the first half of the year, 67 new development deals are signed, and the brand expands to Australia with plans to surpass 200 territories by early 2026.

FuturHealth Adds Apple Fitness+ – Members gain free access to thousands of workouts and meditations, supporting weight loss journeys that may include GLP-1 treatments, nutrition, and exercise.

Les Mills Yoga Pilot Success – Swedish trial of LES MILLS YOGA™ achieves high satisfaction rates and full class occupancy in some gyms, with plans for scalable rollout.

Reforme Launches in NYC – The premium wellness studio merges med-spa technology with holistic care, offering services like lymphatic compression, hyperbaric oxygen therapy, and pelvic floor strengthening.

Stay connected with This Week in Fitness for the most relevant updates in fitness business trends, market growth, and industry innovations that matter to gym owners, franchise leaders, and wellness entrepreneurs.

Stay fit, stay informed, and keep your fitness business in shape.

00:00- Intro
00:15- US Gym Visits on the Rise
00:58- Xponential Fitness Leadership Change
01:30- Peloton Cuts Jobs and Expands Focus
02:06- Novo Nordisk GLP-1 Sales Surge
02:50- Life Time Expands in Atlanta
03:18- JETSET Pilates Growth
03:46- FuturHealth Adds Apple Fitness
04:14- Les Mills Yoga Pilot Success
04:33- Reforme Launches in NYC

#fitnessbusiness #fitnessindustry #gymowners

In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Jason Moore, CEO of Spren, to explore how biometric technology is reshaping the fitness and wellness industry from the ground up.

Jason shares his journey from working as a personal trainer and CrossFit coach to leading a company that specializes in turning heart rate variability and other biometrics into actionable insights. With data drawn from thousands of users, Spren is helping operators improve retention, deliver personalized member experiences at scale, and create new opportunities that bridge fitness, wellness, and healthcare.

This conversation covers key trends every fitness business leader should be watching, including AI-driven personalization, the growing role of health data in member engagement, and how consumer demand for measurable results is shaping the future of the industry. Jason also offers his perspective on where technology adoption is headed next and how forward-thinking operators can stay ahead in an increasingly competitive market.

🎧 Listen to the full episode on your favorite podcast platform or watch here on YouTube.

#FitnessBusiness #Biometrics #Spren #Retention #WellnessTechnology #HealthClubLeadership #AllThingsFitnessAndWellness #ATFWPodcast