Inside the Longevity Boom: GLP-1s, Peptides, and the Future of Fitness Business

Longevity might be the industry’s favorite buzzword right now, but what does it actually mean for fitness operators?

This week’s ATFW Podcast is another Soundbite Session, recorded live at Beyond Activ in Dallas, where we unpack the real business implications of the longevity movement.

Joining the conversation are:
• Jeff Zwiefel, JZ Consulting | Former President & COO, Life Time
• Bob Thomas, Founder & CEO, NEXGEN Scientific
• Eric Durak, President & Founder, Medical Health and Fitness

Together, they share what’s next as fitness, medicine, and science converge from the rise of GLP-1s and peptide therapies, to the role of cognitive health and AI-driven personalization in shaping the next generation of member experiences.
You’ll hear how operators can turn longevity from a talking point into a business strategy one built on outcomes, retention, and new revenue opportunities.
This is All Things Fitness & Wellness where industry leaders share insights that help you stay ahead of what’s next.