This Week In Fitness: HYROX x OTF, Peloton F1, and 24 Hour Fitness Expands Pilates

This Week In Fitness delivers your executive-level briefing on the biggest moves shaping the global fitness industry — all in under five minutes. Each episode breaks down the trends, company strategies, policy shifts and innovation stories influencing operators, investors, and decision-makers across the sector.

This week’s roundup covers major developments across performance training, connected fitness, wellness, policy, and women’s health technology — with notable updates from HYROX, Orangetheory Fitness, Peloton, GNC, EGYM, 24 Hour Fitness, and more.

This Week’s Headlines

• Orangetheory Fitness partners with HYROX
• Orangetheory launches a new holiday + New Year campaign
• GNC releases its first Anti Trend Report
• Peloton teams up with the Formula 1 Las Vegas Grand Prix
• JETSET Pilates deepens its premium real estate strategy
• EGYM’s “Strength Shift” report reveals how Gen Z and Millennials are reshaping gym behavior
• Trump Administration introduces a proposed Medicare GLP-1 demonstration model
• IdentifyHer launches Peri
• 24 Hour Fitness launches Reformer24

Watch the latest episode of This Week In Fitness now — and make smarter decisions for 2026.