Your Amazing Brand Story

How to Help More People and Make More Money

De: Tim Wood

Narrado por: Tim Wood, Dave Stokes

Duración: 3 h y 1 m

Resumen del Editor

Is there a secret to business growth?

Yes, there is. And it may not be what your think....

Telling better stories in business is not about thinking up clever words, images or jingles that will make your products or services seem a little more schmick. That's called advertising.

Stories are about people. Stories embed emotion into a transaction. Great stories linger and make your brand distinctive, trusted and in time, loved.

For over three decades, former Nike marketing executive Tim Wood has studied and worked as a storyteller. In Your Amazing Brand Story, Tim steps you through the formula used by the best brands in the world, big and small, as he takes you on a journey of how to discover and share your own brand story.

"To be a better storyteller you must first fully understand the hopes and dreams of those you seek to serve - not just what they say they want but uncover what motivates them deep inside. Only then can you take them on the journey."

In a world where people seek the truth, brands who are straight up, humble and human are being rewarded. That is the power of Your Amazing Brand Story - to give your brand the compass and voice to be your foundation for growth.

If telling stories in business fascinates, excites or even scares you, you've picked up the right book. It's time to stand out by telling Your Amazing Brand Story.

©2021 Tim Wood (P)2022 Tim Wood

An answer to my Prayer

I was in the middle of planning a business launch, and suddenly I woke up with an infernal pain in my right ear. I tried to chug painkillers while hoping it'll go away. After 3 days I reluctantly went to the doctor. I got told I had a severe ear inflammation. Which means I had to take antibiotics and he told me to relax.

I'm on welfare from the government and it's running out on Halloween due to our new government. (How's that for Spooky Business?)

Anyways, I had 3 weeks to launch my business, and hopefully make money during November. Suddenly I had no hearing in my right ear, and I felt like a vegetable, unable to do the most basic stuff.

Today it's 3 weeks since my Tower Moment, and my hearing is slowly recovering. So I decided to check out some of my way-too-many unread audio books. I had initially planned to use October to read and take notes to be better prepared for my launch.

I have planned this business for nearly 4 years, with multiple mentors, but today I felt all business strategies was disappeared from my memory. Just thinking about business felt dull.

I started this book, and it's one of the best audiobooks I've heard on Audible (and I've been a member since 2014) I'm only halfway through, about to start exercise 3.

Already I have learned so much, about marketing, branding and storytelling that inspired my own thoughts and ideas.

I always skipped the part about a target audience, because I felt that if you sell water, you sell it to everyone that's thirsty.

Exercise 2 did change my perspective forever, it was like a missing puzzle pieces finally went in the hole, and a sigh of relief went through my body.

TLDR;

This book is so far the answer to my prayer. I have been unable to work on my business launch for 3 weeks, and thanks to Tim Wood, I feel confident about possibly launching my business in less than 2 weeks.

Thank you Tim! 🌟🌟🌟🌟🌟