The Nordstrom Way to Customer Experience Excellence, 3rd Edition

Creating a Values-Driven Service Culture

De: Robert Spector, breAnne O. Reeves

Narrado por: Eric Pollins

Duración: 6 h y 14 m

Resumen del Editor

The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service.

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world. This is not a book about selling shoes or clothes or cosmetics or jewelry. It is a book about how underlying values such as respect, trust, compensation and, even fun, are the building blocks of a culture where employees are empowered to consistently deliver a world-class experience to customers.

Nordstrom believes that the employee experience determines the customer experience, and that when you attract and reward people who are comfortable in a service-oriented culture, then everyone succeeds - both individually and collectively. No wonder Nordstrom is one of only five companies to make Fortune's "Best Companies to Work For" and "Most Admired" lists every year since those surveys have been taken.

With new interviews from senior Nordstrom executives and family members, the book explains how to successfully respond to today's tech-savvy, time-crunched customers who demand a convenient, seamless, painless, personal experience across all channels. Nordstrom gives its frontline people all the digital tools necessary to satisfy the customer - and your organization must do the same, if it wants to adapt.The authors show what it takes to earn brand loyalty, lead through change and uncertainty, and combine extraordinary brick-and-mortar with online experiences.

'The single most important reason we try to provide great service is this: It enables us to sell more,' says co-president Blake Nordstrom, great-grandson of the founder. 'The best way for our company to achieve results is to do what's best for the customer.'

In this book, listeners will find:

• Suggestions for becoming the Nordstrom of your industry
• The 10 values that define a customer-driven culture
• Lessons for providing superior service and experience across all channels

©2017 Robert Spector and breAnne O. Reeves (P)2017 Audible, Inc.

Inspiring

Very inspiring story about a very intriguing family. The story gets a little redundant after a while. It would be good to have it more principle based rather than just a whole lot of stories. But it provides a lot of food for thought on how to create a true customer focused business.

Best book on Nordstrom

I work here and I can attest to the statements made in this book.

I love working for Nordstrom

BRINGING YOUR CUSTOMER SERVICE TO NEW HEIGHTS

Great book !!! Very informative on the ground roots of customer service as well as building relationships with your customers .

A truly exceptional book worthy of 5 stars.

If you need customer service in your workplace then this is required reading. Nordstrom has forgotten more about customer service than most will ever know. They are experts yet eternally humble.

Trust Builds a Team

This book confirms your theory that trust and individual empowerment are the foundation of a successful team.
If you work/interact with people this book will sharpen your interpersonal skills and EQ.

Great tips from a great company

This audio book offers some helpful tips on what makes Nordstrom a great, customer-service-obsessed company. I enjoyed hearing about the company's history and how the Nordstrom family still plays an active role in the business.. The narrator's voice was very clear and enjoyable. I recommend this title to anyone interested in learning ways to enhance customer-service at their own company.

A must have for the GM

This book is inspirational and packed full of usable knowledge that can take any team from good to great!

great listen, great ideas

loved every minute. entertaining, informative and logical. highly recommend it to anyone in retail o service industry

infomercial that's all

everything is great! they do it the best and on and on. I get the message but this could have even sumed up in couple pages.