-
The Myths of PR
- All Publicity Is Good Publicity and Other Popular Misconceptions
- Narrado por: Neil Gardner
- Duración: 7 h y 24 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
The Myths of PR
Compra ahora por US$19.18
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
Authority Marketing
- How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
- De: Adam Witty, Rusty Shelton
- Narrado por: Adam Witty, Rusty Shelton
- Duración: 3 h y 32 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 24
-
Historia5 out of 5 stars 24
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.
-
5 out of 5 stars
-
This is a must-read before you write your ebook
- De Roger Swanson en 12-03-18
De: Adam Witty, y otros
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,867
-
Narración:4.5 out of 5 stars 2,440
-
Historia4.5 out of 5 stars 2,425
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 583
-
Narración:4.5 out of 5 stars 496
-
Historia4 out of 5 stars 491
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 1,923
-
Narración:4.5 out of 5 stars 1,591
-
Historia4.5 out of 5 stars 1,587
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 785
-
Narración:4.5 out of 5 stars 666
-
Historia4.5 out of 5 stars 663
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
5 out of 5 stars
-
Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
-
Authority Marketing
- How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
- De: Adam Witty, Rusty Shelton
- Narrado por: Adam Witty, Rusty Shelton
- Duración: 3 h y 32 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 24
-
Historia5 out of 5 stars 24
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.
-
5 out of 5 stars
-
This is a must-read before you write your ebook
- De Roger Swanson en 12-03-18
De: Adam Witty, y otros
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,867
-
Narración:4.5 out of 5 stars 2,440
-
Historia4.5 out of 5 stars 2,425
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 583
-
Narración:4.5 out of 5 stars 496
-
Historia4 out of 5 stars 491
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 1,923
-
Narración:4.5 out of 5 stars 1,591
-
Historia4.5 out of 5 stars 1,587
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 785
-
Narración:4.5 out of 5 stars 666
-
Historia4.5 out of 5 stars 663
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
5 out of 5 stars
-
Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
-
Beyond Powerful Radio
- A Communicator's Guide to the Internet Age: News, Talk, Information & Personality
- De: Valerie Geller
- Narrado por: Valerie Geller
- Duración: 16 h y 40 m
- Versión completa
-
General5 out of 5 stars 36
-
Narración:5 out of 5 stars 33
-
Historia4.5 out of 5 stars 33
Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy.
-
5 out of 5 stars
-
How to Find What You Need in This Book
- De Valerie Geller en 10-08-15
De: Valerie Geller
-
Own Your Industry
- How to Position Yourself as an Expert
- De: Douglas Kruger
- Narrado por: Douglas Kruger
- Duración: 4 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 43
-
Narración:5 out of 5 stars 38
-
Historia4.5 out of 5 stars 38
Are you the Schwarzenegger of bodybuilding, the Branson of business, or the Clarkson of cars? Would you like to be? Own Your Industry is a guide to what you can do to position yourself as the "go-to name" in your industry. Because when you are known as the expert, the icon, the thought leader - the business will come to you. Business author and global speaker Douglas Kruger explores all the advantages of moving from amateur to expert, regardless of what you do for a living.
-
5 out of 5 stars
-
Clear, to the point and Actionable.
- De Anonymous User en 09-08-17
De: Douglas Kruger
-
Free PR: How to Get Chased by the Press Without Hiring a PR Firm
- De: Cameron Herold, Adrian Salamunovic
- Narrado por: David de Vries
- Duración: 4 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:5 out of 5 stars 53
-
Historia4.5 out of 5 stars 54
Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.
-
5 out of 5 stars
-
The PR Road Map we Need
- De Ultimate Survival Tips en 08-10-19
De: Cameron Herold, y otros
-
Getting to Like
- How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
- De: Jeremy Goldman, Ali B. Zagat
- Narrado por: Sean Pratt, Marguerite Gavin
- Duración: 7 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 56
-
Narración:5 out of 5 stars 53
-
Historia4.5 out of 5 stars 52
In the last decade alone, the face and nature of the job market have evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.
-
5 out of 5 stars
-
Fabulous
- De Koren Paul en 10-28-23
De: Jeremy Goldman, y otros
-
The Content Code
- Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 6 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 238
-
Narración:4.5 out of 5 stars 207
-
Historia4.5 out of 5 stars 205
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.
-
5 out of 5 stars
-
Here's How to Get Your Content to Market
- De Demetri Chambers en 09-04-16
De: Mark W. Schaefer
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 263
-
Narración:4.5 out of 5 stars 233
-
Historia4.5 out of 5 stars 234
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
-
Social Media Explained
- Untangling the World's Most Misunderstood Business Trend
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 4 h y 49 m
- Versión completa
-
General4 out of 5 stars 60
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 56
The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
-
5 out of 5 stars
-
Want a great overview of social media? This is it!
- De Katie Montgomery en 01-03-16
De: Mark W. Schaefer
-
Platform
- The Art and Science of Personal Branding
- De: Cynthia Johnson
- Narrado por: Cynthia Johnson
- Duración: 6 h y 34 m
- Versión completa
-
General4 out of 5 stars 104
-
Narración:4.5 out of 5 stars 91
-
Historia4 out of 5 stars 90
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
-
2 out of 5 stars
-
first couple chapters are good then waste of time
- De Kevin Slavin en 03-19-19
De: Cynthia Johnson
-
Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- De: Cliff Lerner
- Narrado por: Daniel Greenberg
- Duración: 5 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 316
-
Narración:4.5 out of 5 stars 282
-
Historia4.5 out of 5 stars 282
Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
-
4 out of 5 stars
-
A tool that can help you start a new Business
- De cosmitron en 10-01-18
De: Cliff Lerner
-
Free Marketing
- 101 Low and No-Cost Ways to Grow Your Business, Online and Off
- De: Jim Cockrum
- Narrado por: Sean Pratt
- Duración: 9 h y 5 m
- Versión completa
-
General4 out of 5 stars 445
-
Narración:4.5 out of 5 stars 386
-
Historia4 out of 5 stars 385
You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
-
5 out of 5 stars
-
Wow! This book is Packed!
- De DanzTheManz en 03-15-12
De: Jim Cockrum
-
Rethink Social Media
- Stop Wasting Time. Start Earning Money
- De: Paul O'Mahony
- Narrado por: Paul O'Mahony
- Duración: 9 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 46
-
Narración:4.5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
Rethink Social Media teaches you that, regardless of your experience, you can be making money using social media. Discover how to use Facebook, Twitter, and Instagram to access billions of people every single day. Generate thousands of followers and learn the cutting edge techniques to mastering social media and create a job-replacing income.
-
4 out of 5 stars
-
one of the best books on social media.
- De Amazon Customer en 01-27-22
De: Paul O'Mahony
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 927
-
Narración:4.5 out of 5 stars 802
-
Historia4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- De Mariam en 11-20-15
De: Joe Pulizzi
Resumen del Editor
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.
By exploring topics that listeners will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal listen that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Más títulos del mismo
Related to this topic
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 263
-
Narración:4.5 out of 5 stars 233
-
Historia4.5 out of 5 stars 234
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 93
-
Narración:4 out of 5 stars 81
-
Historia4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 176
-
Narración:4.5 out of 5 stars 154
-
Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 53
-
Narración:4.5 out of 5 stars 45
-
Historia4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 263
-
Narración:4.5 out of 5 stars 233
-
Historia4.5 out of 5 stars 234
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 93
-
Narración:4 out of 5 stars 81
-
Historia4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 176
-
Narración:4.5 out of 5 stars 154
-
Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 53
-
Narración:4.5 out of 5 stars 45
-
Historia4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 195
-
Narración:5 out of 5 stars 171
-
Historia4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 305
-
Narración:4.5 out of 5 stars 242
-
Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 655
-
Narración:4 out of 5 stars 367
-
Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General3.5 out of 5 stars 128
-
Narración:4 out of 5 stars 53
-
Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
3 out of 5 stars
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
-
General4 out of 5 stars 1,103
-
Narración:4 out of 5 stars 414
-
Historia4 out of 5 stars 416
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
1 out of 5 stars
-
Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
-
Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- De: Sara Wachter-Boettcher
- Narrado por: Andrea Emmes
- Duración: 5 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 147
-
Narración:4.5 out of 5 stars 135
-
Historia4.5 out of 5 stars 136
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
-
4 out of 5 stars
-
Pretty good but not complete
- De Casey en 10-29-17
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
-
Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 80
-
Narración:4 out of 5 stars 74
-
Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
-
General4 out of 5 stars 39
-
Narración:4.5 out of 5 stars 35
-
Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 236
-
Narración:4.5 out of 5 stars 200
-
Historia4.5 out of 5 stars 200
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
1 out of 5 stars
-
Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- De: Mark Hunter CSP
- Narrado por: Sean Pratt
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 370
-
Narración:4.5 out of 5 stars 315
-
Historia4.5 out of 5 stars 311
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
-
3 out of 5 stars
-
recycles a lot of common info
- De roland en 04-18-17
De: Mark Hunter CSP
-
The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 67
-
Narración:4.5 out of 5 stars 54
-
Historia4.5 out of 5 stars 54
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
-
5 out of 5 stars
-
Are you communicating or just talking?
- De Shawn en 11-08-10