The Art of War of the Inbox

Adapting Sun Tzu's Art of War to Email Marketing

De: Nate Wright, Konrad Cichawa

Narrado por: Nate Wright, Billy Gold

There's a war in the email inbox. And you're (probably) losing.

Are you feeling reactive - rather than proactive - when running your email marketing campaigns? Did tactics that used to work miracles now fail publicly and miserably? Have your pivots to different strategies had a stupidly short shelf-life?

When marketing wisdom fails us, we need to look at other disciplines, such as war. I don't believe it is an accident that marketing efforts are called "campaigns"; mirroring language used for millennia. Military science emphasizes the use of intelligence (head) over brute force (muscles) and teaches us how to win battles with the least amount of death effort.

In this 5-part book, I've distilled battle-tested principles that my team at B2B Bandits has learned the hard way over 13 years and 21,000 email campaigns and examined them through the lens of Sun Tzu's The Art of War. If you thoughtfully consider and apply them, you can start planning and executing your email campaigns like a savvy general instead of a reactive marketer. You won't find any plug-n-play templates, glittery objects, or empty promises. Instead, we'll equip you for email battle with hard-earned, violently practical advice.

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