-
The Apology Impulse
- How the Business World Ruined Sorry and Why We Can't Stop Saying It
- Narrado por: Richard Mitchley
- Duración: 8 h y 46 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Compra ahora por US$19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
Messengers
- Who We Listen To, Who We Don't, and Why
- De: Stephen Martin, Joseph Marks
- Narrado por: Sam Woolf
- Duración: 8 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
In this revelatory book, Stephen Martin and Joseph Marks explain how in our uncertain and ambiguous world, the messenger is the message. We frequently fail to separate the idea being communicated from the person conveying it, they argue: the status or connectedness of the messenger become more important than the message itself.
-
-
interesting topic but hidden agenda
- De CoCo en 11-24-19
De: Stephen Martin, y otros
-
How to Win Friends and Influence People in the Digital Age
- De: Dale Carnegie & Associates
- Narrado por: Robert Petkoff
- Duración: 7 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
Celebrating the 75 anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.
-
-
As titled, it brings the orig. to the digital age.
- De Klokfixr en 04-04-12
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
-
You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
Grossed me out
- De Brian en 01-17-10
De: Seth Godin
-
Messengers
- Who We Listen To, Who We Don't, and Why
- De: Stephen Martin, Joseph Marks
- Narrado por: Sam Woolf
- Duración: 8 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
In this revelatory book, Stephen Martin and Joseph Marks explain how in our uncertain and ambiguous world, the messenger is the message. We frequently fail to separate the idea being communicated from the person conveying it, they argue: the status or connectedness of the messenger become more important than the message itself.
-
-
interesting topic but hidden agenda
- De CoCo en 11-24-19
De: Stephen Martin, y otros
-
How to Win Friends and Influence People in the Digital Age
- De: Dale Carnegie & Associates
- Narrado por: Robert Petkoff
- Duración: 7 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
Celebrating the 75 anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.
-
-
As titled, it brings the orig. to the digital age.
- De Klokfixr en 04-04-12
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
-
You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
Grossed me out
- De Brian en 01-17-10
De: Seth Godin
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
-
Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- De: Dan S. Kennedy
- Narrado por: Rusty Shelton
- Duración: 3 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
-
-
Complete Waste of Time
- De Jeanette Fox en 01-05-19
De: Dan S. Kennedy
-
Thinking About It Only Makes It Worse
- De: David Mitchell
- Narrado por: David Mitchell
- Duración: 9 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
Why is every film or tv programme a sequel or a remake? Why are people so f***ing hung up about swearing? Why do the asterisks in that sentence make it okay? Why do so many people want to stop other people doing things, and how can they be stopped from stopping them? These and many other questions trouble David Mitchell. Join him on a tour of the absurdities of modern life - from Ryanair to Richard III, Downton Abbey to phone etiquette, UKIP to hot dogs made of cats.
-
-
Good Book: Wrong Milieu
- De scott en 09-04-19
De: David Mitchell
-
Selling the Invisible
- A Field Guide to Modern Marketing
- De: Harry Beckwith
- Narrado por: Jeffrey Jones
- Duración: 1 h y 36 m
- Versión resumida
-
General
-
Narración:
-
Historia
A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.
-
-
Waste of time & money
- De Igor en 10-23-08
De: Harry Beckwith
-
Start at the End
- How to Build Products That Create Change
- De: Matt Wallaert
- Narrado por: Matt Wallaert
- Duración: 4 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
-
-
would be good if not filled with racial rhetoric
- De Amazon Customer en 08-14-19
De: Matt Wallaert
-
Evergreen
- Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
- De: Noah Fleming
- Narrado por: Noah Fleming, Walter Dixon
- Duración: 7 h y 23 m
- Versión completa
-
General
-
Narración:
-
Historia
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.
-
-
Good content, not crazy about the delivery
- De Jeff P. en 08-14-15
De: Noah Fleming
-
Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- De: Michael Levine
- Narrado por: Allan Robertson
- Duración: 6 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
-
-
Life Changing
- De Shopper en 01-05-24
De: Michael Levine
-
The Soulful Art of Persuasion
- The 11 Habits That Will Make Anyone a Master Influencer
- De: Jason Harris
- Narrado por: Jason Harris
- Duración: 6 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This audiobook is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.
-
-
Democrat Talking Points
- De M. Twain en 07-10-21
De: Jason Harris
-
R.E.D. Marketing
- The Three Ingredients of Leading Brands
- De: Greg Creed, Ken Muench
- Narrado por: Greg Creed, Ken Muench
- Duración: 7 h y 30 m
- Versión completa
-
General
-
Narración:
-
Historia
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
-
-
Marketing is simple, but is not easy
- De Geovanny Reyes en 03-05-22
De: Greg Creed, y otros
-
Break the Wheel
- Question Best Practices, Hone Your Intuition, and Do Your Best Work
- De: Jay Acunzo
- Narrado por: Jay Acunzo
- Duración: 5 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Our world is flooded by advice, ideas, and experts, but we shouldn't make decisions based on "best practices". Instead, we should do what works best for us, building careers and companies with the sort of clarity that leads to exceptional work. Only first, we need to escape the endless cycle of stale approaches and trendy tactics that hold us back. We need to break the wheel.
De: Jay Acunzo
-
Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- De: Dan Lok
- Narrado por: Dan Lok
- Duración: 3 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
-
-
Phenomenal
- De Evan Evans @ ChartTrader en 10-23-17
De: Dan Lok
Resumen del Editor
Saying sorry is in crisis. On one hand, there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other hand, there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret.
We have become addicted to apologies but immune from saying sorry.
In January 2018, there were 35 public apologies from high-profile organizations and individuals. That's more than one per day. Between them, in 2017, the likes of Facebook, Mercedes Benz, and United Airlines issued over 2,000 words of apologies for their transgressions. Alarmingly, the word "sorry" didn't appear once.
This perfectly timed book examines the psychology, motivations, and even the economic rationale of giving an apology in the age of outrage culture and on-demand contrition. It reveals the tricks and techniques we all use to evade, reframe, and divert from what we did and demonstrates how professionals do it best. Providing lessons for businesses and organizations, you'll find out how to give meaningful apologies and know when to say sorry, or not say it at all.
The Apology Impulse is the perfect playbook for anyone - from social media executives to online influencers and CEOs - who apologize way too much or say sorry far too infrequently!
Más títulos del mismo
Related to this topic
-
The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
-
-
Are you communicating or just talking?
- De Shawn en 11-08-10
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
-
General
-
Narración:
-
Historia
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
-
Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
-
High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
-
-
This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
-
Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
-
Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
-
Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
-
The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
-
-
Are you communicating or just talking?
- De Shawn en 11-08-10
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
-
General
-
Narración:
-
Historia
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
-
Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
-
High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
-
-
This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
-
Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
-
Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
-
Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
The Amazon Way: Amazon's 14 Leadership Principles
- De: John Rossman, Tom Alberg - foreword
- Narrado por: Jeff Cummings
- Duración: 4 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
-
-
The Amazon Way
- De Amazon Customer en 04-21-23
De: John Rossman, y otros
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- De: Sara Wachter-Boettcher
- Narrado por: Andrea Emmes
- Duración: 5 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
-
-
Pretty good but not complete
- De Casey en 10-29-17
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
-
great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
-
Leadership BS
- Fixing Workplaces and Careers One Truth at a Time
- De: Jeffrey Pfeffer
- Narrado por: Mike Chamberlain
- Duración: 7 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
In Leadership BS Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it's failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest; tell the truth; build trust; and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.
-
-
Antidote to Bromides from Leadership Gurus
- De Sean Lannan en 09-23-15
De: Jeffrey Pfeffer
-
Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- De: Bob Lutz
- Narrado por: Norman Dietz
- Duración: 9 h y 36 m
- Versión completa
-
General
-
Narración:
-
Historia
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.
-
-
Opinionated and one-sided
- De Michael Parks en 06-23-11
De: Bob Lutz
-
The Halo Effect
- ...and the 8 Other Business Delusions That Deceive Managers
- De: Phil Rosenzweig
- Narrado por: Jim Manchester
- Duración: 6 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
Much of our business thinking is shaped by delusions that distort our understanding of the real reasons for a company's performance. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude the opposite. In fact, little may have changed.
-
-
slow start
- De michael en 01-03-10
De: Phil Rosenzweig
-
Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- De: Leonardo Inghilleri, Micah Solomon
- Narrado por: Sean Pratt
- Duración: 5 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
-
-
Great book, recommended!
- De KLD en 07-03-15
De: Leonardo Inghilleri, y otros
-
To Save Everything, Click Here
- The Folly of Technological Solutionism
- De: Evgeny Morozov
- Narrado por: Stephen Hoye
- Duración: 15 h y 59 m
- Versión completa
-
General
-
Narración:
-
Historia
In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
-
-
The about face shift in view I've been looking for
- De McKane en 03-18-15
De: Evgeny Morozov
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb