Sell with Authority

Own and Monetize Your Agency's Authority Position

De: Drew McLellan, Stephen Woessner

Narrado por: Drew McLellan, Stephen Woessner

If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority.

While you may already be sick of the phrase "thought leader", the truth is, there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything, and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content?

Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.

©2020 Drew McLellan, Stephen Woessner (P)2020 Drew McLellan, Stephen Woessner

This one is a winner

One of the next books I’ve listened to in a while. Simple, practical. Well-thought out. It’s inspired me to pick back up on my ideas from latter years. Do yourself a favor and grab this one if you currently run a marketing agency and you rely on word of mouth leads.

Great specific advice for growing agencies

I love how the authors go back and forth with reading the content. It helps keep you engaged. The advice that they share is both tactical and timeless (even post-Covid).
If you have an agency that you’re looking to grow, you’ll want to listen to this book—and join the Build a Better Agency Facebook group!

WOW wow wow

While I listen to the AMI podcast regularly, it was absolutely not the reason I chose to listen to this book.

The title and the topic were the reasons.

I am extremely impressed with the amount of knowledge, the level of organization, and the amount of ideas that are incredibly practical that are provided in these chapters.

Something else I appreciate about the book is that there is absolutely no wasted content.
It’s only 3 1/2-4 hours because there’s only useful ideas and insights.

I would like a series of these shorter books to be just as useful as this one because I can’t wait to put the suggestions into practice.

This is yet more evidence about why cold calling is by far the most efficient and effective way to acquire agency clients.

Oh, it’s really well narrated too.

A fantastic job and I don’t write positive reviews like this frequently at all .