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Rocket
- Eight Lessons to Secure Infinite Growth
- Narrado por: Jim Tedder
- Duración: 12 h y 33 m
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Rocket
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Rocket tells the story of how 16 remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.
A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviors in order to deliver intimately rewarding experiences every time they shop - including knowing what they need before they do. Included is a “self-critique” to identify where you are currently before you transform your career and company by mastering how to:
- Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space
- Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment
- Deliver all the core benefits of a particular demand space in your product - from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement
- Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way
With Rocket, you can rise into a cycle of renewal, energy, and power that can launch start-ups to phenomenal success and turn around the fate of multinational corporations.
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-
The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- De: Bob Andelman, Howard Stoeckel
- Narrado por: Dana Hickox
- Duración: 6 h y 12 m
- Versión completa
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General4.5 out of 5 stars 39
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Narración:4.5 out of 5 stars 32
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Historia4.5 out of 5 stars 32
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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5 out of 5 stars
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Great outline for success at anything...
- De Friend en 09-29-15
De: Bob Andelman, y otros
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- De: Chip Conley
- Narrado por: Brian Sutherland
- Duración: 10 h y 28 m
- Versión completa
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General4.5 out of 5 stars 70
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Narración:4.5 out of 5 stars 61
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Historia4.5 out of 5 stars 62
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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1 out of 5 stars
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Presentation and attention to detail matter
- De Stephen Estelle en 11-05-19
De: Chip Conley
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The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
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General4 out of 5 stars 118
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Narración:4 out of 5 stars 98
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Historia4 out of 5 stars 97
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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2 out of 5 stars
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Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- De: David Brown
- Narrado por: David Brown
- Duración: 11 h y 56 m
- Versión completa
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General4.5 out of 5 stars 111
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Narración:4.5 out of 5 stars 100
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Historia4.5 out of 5 stars 100
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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1 out of 5 stars
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Just a repeat of the pod cast…..
- De Vm2008 en 02-01-22
De: David Brown
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 319
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Narración:4.5 out of 5 stars 259
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Historia4.5 out of 5 stars 258
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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1 out of 5 stars
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Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 173
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Narración:4.5 out of 5 stars 158
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Historia4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
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General4 out of 5 stars 375
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Narración:4.5 out of 5 stars 280
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Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
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Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4.5 out of 5 stars 40
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Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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4 out of 5 stars
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Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
- Versión completa
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General4.5 out of 5 stars 46
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Narración:4.5 out of 5 stars 40
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Historia4.5 out of 5 stars 40
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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5 out of 5 stars
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Good advice
- De Myers en 07-28-18
De: Jason Jennings
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Good Company
- De: Arthur M. Blank
- Narrado por: Danny Campbell
- Duración: 7 h y 6 m
- Versión completa
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General4.5 out of 5 stars 179
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Narración:4.5 out of 5 stars 157
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Historia4.5 out of 5 stars 157
Arthur M. Blank believes that for good companies, purpose and profit can - and should - go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities.
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5 out of 5 stars
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Honest and insightful
- De C. Evans en 09-27-20
De: Arthur M. Blank
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
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General4.5 out of 5 stars 26,877
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Narración:4.5 out of 5 stars 22,829
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Historia4.5 out of 5 stars 22,682
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
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The Nordstrom Way to Customer Experience Excellence, 3rd Edition
- Creating a Values-Driven Service Culture
- De: Robert Spector, breAnne O. Reeves
- Narrado por: Eric Pollins
- Duración: 6 h y 14 m
- Versión completa
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General4.5 out of 5 stars 163
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Narración:4.5 out of 5 stars 139
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Historia4.5 out of 5 stars 139
In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world.
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5 out of 5 stars
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Inspiring
- De Carrie Brinton en 01-02-19
De: Robert Spector, y otros
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The Star Principle
- How It Can Make You Rich
- De: Richard Koch
- Narrado por: Richard Aspel
- Duración: 7 h y 8 m
- Versión completa
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General4.5 out of 5 stars 130
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Narración:4.5 out of 5 stars 100
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Historia4.5 out of 5 stars 103
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
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5 out of 5 stars
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Makes perfect sense
- De Lorcan McNeela en 10-28-14
De: Richard Koch
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- De: Bo Burlingham
- Narrado por: Bo Burlingham, Sean Pratt
- Duración: 10 h y 47 m
- Versión completa
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General4.5 out of 5 stars 823
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Narración:4.5 out of 5 stars 703
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Historia4.5 out of 5 stars 692
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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5 out of 5 stars
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fantastic book for small company builders
- De Amazon Customer en 08-01-17
De: Bo Burlingham
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 5 h y 22 m
- Versión completa
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General5 out of 5 stars 23
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Narración:5 out of 5 stars 21
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Historia5 out of 5 stars 21
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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5 out of 5 stars
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Reinforces core values
- De Vicki Cloutier en 04-07-22
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Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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General4 out of 5 stars 502
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Narración:4 out of 5 stars 410
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Historia4 out of 5 stars 406
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 90
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Narración:4.5 out of 5 stars 80
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Historia4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
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A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros