Covert Cows and Chick-fil-A
How Faith, Cows, and Chicken Built an Iconic Brand
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Covert Cows and Chick-fil-A
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Narrado por:
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Milton Bagby
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De:
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Steve Robinson
Acerca de esta escucha
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.
Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Enjoy a behind-the-scenes look at Chick-Fil-A’s visual marketing strategy with photos available in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Steve Robinson (P)2019 Thomas NelsonLos oyentes también disfrutaron...
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- Versión completa
-
General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 49
Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business. Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.
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4 out of 5 stars
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Simple but good
- De Brian Sachetta en 01-25-21
De: Robert Rosenberg
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The Whole Story
- Adventures in Love, Life, and Capitalism
- De: John Mackey
- Narrado por: Adam Barr, John Mackey
- Duración: 14 h y 30 m
- Versión completa
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General5 out of 5 stars 65
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Narración:4.5 out of 5 stars 60
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Historia5 out of 5 stars 60
Whole Foods Market's cofounder and CEO for forty-four years, John Mackey offers an intimate and provocative account of the rise of this iconic company and the personal and spiritual journey that inspired its remarkable impact.
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5 out of 5 stars
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Amazing story about Whole Foods!(up there with Shoe Dog for best business book!)
- De Sachin Dalal en 04-02-25
De: John Mackey
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Becoming Trader Joe
- How I Did Business My Way and Still Beat the Big Guys
- De: Joe Coulombe, Patty Civalleri - contributor
- Narrado por: Mark Smeby
- Duración: 7 h y 33 m
- Versión completa
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General4.5 out of 5 stars 330
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Narración:4.5 out of 5 stars 271
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Historia4.5 out of 5 stars 270
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of.
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3 out of 5 stars
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Many mispronunciations
- De Maria Francesca en 06-26-21
De: Joe Coulombe, y otros
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Grinding It Out
- The Making of McDonald's
- De: Ray Kroc, Robert Anderson
- Narrado por: Stephen Bel Davies
- Duración: 6 h y 58 m
- Versión completa
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General4.5 out of 5 stars 1,320
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Narración:4.5 out of 5 stars 1,145
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Historia4.5 out of 5 stars 1,135
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.
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4 out of 5 stars
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great book annoying narration
- De Brandon en 12-20-18
De: Ray Kroc, y otros
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The Ins-N-Outs of In-N-Out Burger
- The Inside Story of California's First Drive-Through and How It Became a Beloved Cultural Icon
- De: Lynsi Snyder
- Narrado por: Amanda Sanfilippo, Lynsi Snyder, Tim Tremaine, y otros
- Duración: 6 h y 52 m
- Versión completa
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General4.5 out of 5 stars 90
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Narración:4.5 out of 5 stars 82
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Historia4.5 out of 5 stars 82
When Lynsi Snyder’s grandparents founded In-N-Out Burger in 1948, they built it with a passion for quality and service that Lynsi embraced at a young age. After starting as a store associate at age seventeen, she then worked in other departments, gaining firsthand experience with almost every aspect of the family business until she became president in 2010. She has led the company through explosive growth—today, there are three-hundred-ninety-two stores and counting—and is deeply committed to the well-being of the In-N-Out Burger family.
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5 out of 5 stars
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Great story about dedication and perseverance
- De Anthony Fasulo en 10-20-23
De: Lynsi Snyder
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The Generosity Factor
- Discover the Joy of Giving Your Time, Talent, and Treasure
- De: Ken Blanchard, S.Truett Cathy
- Narrado por: Fred Stella
- Duración: 2 h y 25 m
- Versión completa
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General5 out of 5 stars 305
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Narración:5 out of 5 stars 257
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Historia5 out of 5 stars 256
In the tradition of the bestselling book The One Minute Manager, authors Ken Blanchard and S. Truett Cathy, entrepreneur and founder of Chick-Fil-A restaurants, present The Generosity Factor--a parable that demonstrates the virtues of generosity. It's the story of a meeting between the Broker--a young man on his way up the corporate ladder who has the illusion of success, yet deep inside feels insignificant--and the Executive--the CEO of a very large and successful company who claims the greatest joy in his life is his ability to give to others.
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5 out of 5 stars
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Warm and cheesey.
- De bradley robinson en 03-12-21
De: Ken Blanchard, y otros
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Around the Corner to Around the World
- A Dozen Lessons I Learned Running Dunkin Donuts
- De: Robert Rosenberg
- Narrado por: Wayne Campbell, Robert Rosenberg
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 49
Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business. Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.
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4 out of 5 stars
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Simple but good
- De Brian Sachetta en 01-25-21
De: Robert Rosenberg
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The Whole Story
- Adventures in Love, Life, and Capitalism
- De: John Mackey
- Narrado por: Adam Barr, John Mackey
- Duración: 14 h y 30 m
- Versión completa
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General5 out of 5 stars 65
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Narración:4.5 out of 5 stars 60
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Historia5 out of 5 stars 60
Whole Foods Market's cofounder and CEO for forty-four years, John Mackey offers an intimate and provocative account of the rise of this iconic company and the personal and spiritual journey that inspired its remarkable impact.
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5 out of 5 stars
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Amazing story about Whole Foods!(up there with Shoe Dog for best business book!)
- De Sachin Dalal en 04-02-25
De: John Mackey
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Invention
- A Life of Learning Through Failure
- De: James Dyson
- Narrado por: James Dyson
- Duración: 11 h y 33 m
- Versión completa
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General4.5 out of 5 stars 261
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Narración:4.5 out of 5 stars 212
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Historia4.5 out of 5 stars 212
Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome.
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5 out of 5 stars
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Inspiring
- De Shogun en 09-25-21
De: James Dyson
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In-N-Out Burger
- A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
- De: Stacy Perman
- Narrado por: Loren Lester
- Duración: 10 h y 13 m
- Versión completa
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General4.5 out of 5 stars 365
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Narración:4.5 out of 5 stars 257
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Historia4.5 out of 5 stars 258
It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.
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2 out of 5 stars
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Flowery Promo Piece
- De Melissa en 02-22-10
De: Stacy Perman
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Made from Scratch
- The Legendary Success Story of Texas Roadhouse
- De: Kent Taylor
- Narrado por: George Newbern
- Duración: 8 h y 32 m
- Versión completa
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General5 out of 5 stars 173
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Narración:5 out of 5 stars 145
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Historia5 out of 5 stars 145
In Made from Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?
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5 out of 5 stars
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rock on
- De Eric Bourgeois en 09-16-21
De: Kent Taylor
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Sam Walton
- Made in America
- De: John Huey, Sam Walton
- Narrado por: Henry Strozier
- Duración: 10 h y 31 m
- Versión completa
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General5 out of 5 stars 3,273
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Narración:5 out of 5 stars 2,811
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Historia5 out of 5 stars 2,799
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
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5 out of 5 stars
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Capitalism Is The Way
- De Nathan Ruff en 04-14-19
De: John Huey, y otros
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Authentic
- A Memoir by the Founder of Vans
- De: Paul Van Doren
- Narrado por: Tony Alva
- Duración: 8 h y 22 m
- Versión completa
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General4.5 out of 5 stars 326
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Narración:4.5 out of 5 stars 285
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Historia5 out of 5 stars 289
Paul Van Doren is the founder of Vans - the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story.
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5 out of 5 stars
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Van Doren
- De Phillip V. en 05-18-21
De: Paul Van Doren
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The LEGO Story
- How a Little Toy Sparked the World’s Imagination
- De: Jens Andersen
- Narrado por: Peter Cross
- Duración: 11 h y 50 m
- Versión completa
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General4.5 out of 5 stars 68
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Narración:4.5 out of 5 stars 60
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Historia4.5 out of 5 stars 60
It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
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5 out of 5 stars
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Great book! Don't miss this
- De hgpilot - MM en 04-27-23
De: Jens Andersen
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The Ride of a Lifetime
- Lessons Learned from 15 Years as CEO of the Walt Disney Company
- De: Robert Iger
- Narrado por: Jim Frangione, Robert Iger
- Duración: 8 h y 45 m
- Versión completa
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General5 out of 5 stars 16,839
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Narración:5 out of 5 stars 14,411
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Historia5 out of 5 stars 14,370
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.
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5 out of 5 stars
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Joins “Shoe Dog” as required biographies.
- De Matt S. en 01-02-20
De: Robert Iger
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Four Seasons
- The Story of a Business Philosophy
- De: Isadore Sharp
- Narrado por: Jeff Semple
- Duración: 8 h y 13 m
- Versión completa
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General4.5 out of 5 stars 25
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Narración:4.5 out of 5 stars 23
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Historia4.5 out of 5 stars 23
How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel brand? And how has Four Seasons grown so dramatically, over nearly half a century, without losing its focus on exceptional quality and unparalleled service? Isadore Sharp answers these questions in his inspiring memoir. He started out in Toronto, the son of a modest builder from Poland, but ambition and fate rapidly took him beyond his father's three-man construction business.
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3 out of 5 stars
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Decent Business Book
- De Allena en 04-17-25
De: Isadore Sharp
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The Story of Lululemon: Little Black Stretchy Pants
- De: Chip Wilson
- Narrado por: Chip Wilson
- Duración: 10 h y 59 m
- Versión completa
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General4.5 out of 5 stars 471
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Narración:4.5 out of 5 stars 414
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Historia4.5 out of 5 stars 415
The unauthorized story of Lululemon. Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.
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1 out of 5 stars
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Score settling second rate business advice
- De Amazon Customer en 07-13-19
De: Chip Wilson
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Built from Scratch
- How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion
- De: Bernie Marcus, Arthur Blank, Bob Andelman
- Narrado por: Mike Chamberlain
- Duración: 11 h y 49 m
- Versión completa
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General4.5 out of 5 stars 658
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Narración:4.5 out of 5 stars 566
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Historia4.5 out of 5 stars 565
Built from Scratch is the story of how two incredibly determined and creative people - and their associates - built a business from nothing to 761 stores and $30 billion in sales in a mere 20 years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor, and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
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5 out of 5 stars
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Bezos must have read this book.
- De Jensen en 06-22-17
De: Bernie Marcus, y otros
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Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- De: Howard Schultz, Dori Jones Yang
- Narrado por: Eric Conger
- Duración: 2 h y 55 m
- Versión resumida
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General4.5 out of 5 stars 1,242
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Narración:4.5 out of 5 stars 976
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Historia4.5 out of 5 stars 983
The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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3 out of 5 stars
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wish it wasn't
- De Melissa en 12-27-08
De: Howard Schultz, y otros
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More Than a Hobby
- How a $600 Startup Became America's Home and Craft Superstore (The Inside Story of Hobby Lobby)
- De: David Green, Dean Merrill
- Narrado por: Tom Parks
- Duración: 5 h y 10 m
- Versión completa
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General5 out of 5 stars 29
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Narración:5 out of 5 stars 27
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Historia5 out of 5 stars 27
The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating—even tenuous—market, but also has grown in the process. More Than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise.
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5 out of 5 stars
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Eternal goodness
- De Amazon Customer en 01-08-24
De: David Green, y otros
Lo que los oyentes dicen sobre Covert Cows and Chick-fil-A
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kevin Mortez Washington
- 10-10-20
Awesome book!
Steve Robinson is a great story teller and Milton Bagby is an amazing narrator. Together they framed the story and my heart was touched in hearing his story of my favorite restaurant.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 03-14-24
Great insight
Great insight into the humble beginnings of a major national brand. The principles , leadership and teamwork talked about in this book are very inspiring, along with the strategies and rollercoaster ride that comes along with the restaurant business this book is a must read for those looking for insight from a brand that continues to evolve.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jediah
- 07-11-19
Im biased, because I love the sauce.
I loved it.
Simply written, big overview and not a ton of details which I would have enjoyed. But overall, a waited for, great book.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Dominican Barbershop
- 02-18-20
Great for small business owners!
such a great experience through out the whole book, it will make you cry, laugh, sad, and most important that anything can be accomplished with hard work, ethics and honesty. much RESPECT to everyone that works at chick-fil-A. an awesome experience for me as start my reading journey.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 05-01-21
Awesome tale of faith and wisdom
I love hearing the stories of gutsy , unstoppable men and women who had a dream and wouldn't be denied! Especially people of faith!
This is a must read if you're trying to build a substantial organization that will last.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- PJJ
- 01-18-25
Loved every minute
Such a great framework to run a company. Got so many ideas to implement. Got my creative juices running.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Brenda Vasquez
- 12-01-20
enjoyed
influential, inspiring, TO GOD BE THE GLORY amen HALLELUJAH amen brother ready to keep reading
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esto le resultó útil a 2 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Justin
- 10-10-19
Phenomenal insight into how to build an enduring brand and company!
Loved Steve’s storytelling style. Hundreds of gold nuggets in the connection between ones values and real business decisions. Authentic, values based leadership mixed with massive commitment and brilliant, creative, marketing strategies backed with a genuine love for people produces ridiculous success! If you want to achieve greater success in your business and leadership, this is a must read!!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Eric Dauplaise
- 04-20-21
Such a great story and testimony
This book was such a great lesson of how the right motives and steadfast focus on living out one’s calling resulted in a legacy anyone would be proud of.
Thank you Truett Cathy, Cathy family, and Chick fil a leadership for walking out your faith in business every day and in every way.
Great book, one of my all time favorites!!!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Victor
- 08-07-22
Amazing Story
this book was so insightful it just about gave you everything that Chick-fil-A stood for how they built it how they became who they became their principles what they stood for and most of all being a restaurant that had God as their Foundation. I would highly recommend this book it took me some time to get through it but I'm glad that I finally got through it.
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