Prove It
Exactly How Modern Marketers Earn Trust
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Narrado por:
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Melanie Deziel
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Phil M. Jones
Acerca de esta escucha
Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.
In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises—even the ones you don’t realize you’re making—gathering the right evidence, and backing up each style of claim. You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show—not tell!—the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case.
It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.
©2022 Melanie Deziel, Phil M Jones (P)2022 Melanie Deziel, Phil M JonesLos oyentes también disfrutaron...
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- De: Paul M Caffrey, Phil M Jones
- Narrado por: Paul M Caffrey, Phil M Jones
- Duración: 4 h y 56 m
- Versión completa
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General4 out of 5 stars 6
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Narración:4 out of 5 stars 6
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Historia4 out of 5 stars 6
In The Work Before the Work, leading sales professionals Paul M. Caffrey and Phil M. Jones reveal the six hidden habits that set sales superstars apart, and how to unlock them in yourself. But be advised: You will find approximately zero “hacks”, and not a single “trick” in these minutes. And at no point will you discover a “hidden secret”. Instead, you’ll discover the meticulous thinking, questioning, and preparation that the best of the best practice unconsciously, and learn how to ritualize your sales preparation so you, too, can join their ranks.
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3 out of 5 stars
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Great book but no companion downloads available !
- De Caroline en 10-02-22
De: Paul M Caffrey, y otros
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Exactly Where to Start
- The Practical Guide to Turn Your Big Idea into Reality
- De: Phil M. Jones
- Narrado por: Phil M. Jones
- Duración: 1 h y 46 m
- Versión completa
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General5 out of 5 stars 184
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Narración:5 out of 5 stars 150
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Historia4.5 out of 5 stars 148
Exactly Where to Start is a playbook for everyone with a great idea, everyone with a goal in mind, and everyone with a specific destination but no journey. This book coaches you through the journey with precise, actionable steps that help you take that all-important first leap and keep the momentum going. Discard the distractions, break through the overwhelm, and get going for real with this real-world blueprint for turning your vision into reality.
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5 out of 5 stars
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Exactly what I was looking for
- De Anonymous User en 01-06-19
De: Phil M. Jones
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How to Persuade and Get Paid
- The Sales Workshop for Everyone
- De: Phil M. Jones
- Narrado por: Phil M. Jones
- Duración: 4 h y 39 m
- Versión completa
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General5 out of 5 stars 1,348
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Narración:5 out of 5 stars 1,187
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Historia5 out of 5 stars 1,174
How to Persuade and Get Paid is a sales training program that combines information and entertainment to teach you exactly what it takes to create success in today’s challenging marketplace.
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5 out of 5 stars
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How to Win Friends & Influence People for the Modern Age
- De Bryan Eisenberg en 02-11-19
De: Phil M. Jones
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Exactly What to Say
- The Magic Words for Influence and Impact
- De: Phil M. Jones
- Narrado por: Phil M. Jones
- Duración: 1 h y 14 m
- Versión completa
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General4.5 out of 5 stars 11,694
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Narración:4.5 out of 5 stars 9,817
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Historia4.5 out of 5 stars 9,725
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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4 out of 5 stars
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Handful of Good Scripts
- De A. Yoshida en 05-28-18
De: Phil M. Jones
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Exactly What to Say: For Real Estate Agents
- De: Chris Smith, Jimmy Mackin, Phil M Jones
- Narrado por: Phil Jones, Chris Smith, Jimmy Mackin
- Duración: 2 h y 14 m
- Versión completa
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General5 out of 5 stars 886
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Narración:5 out of 5 stars 725
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Historia5 out of 5 stars 719
In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most.
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5 out of 5 stars
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excellent read for Realtors
- De phoebe en 11-17-19
De: Chris Smith, y otros
Lo que los oyentes dicen sobre Prove It
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Phil Williams
- 03-14-24
Proved…
I found this book after reading the first chapter of Melanie’s other book The Content Fuel framework (a recommendation in Epic Content Marketing) and quickly realized she really knows what’s she’s talking about. Highly recommend!
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