-
No B.S. Marketing to the Affluent
- No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
- Narrado por: Shawn Compton
- Duración: 9 h y 20 m
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Resumen del Editor
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
You'll also discover how to:
- Use 10 surprising emotional buy triggers the affluent find irresistible
- Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable
- Use Kennedy's Million-Dollar Marketing System
- A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- Apply the magic language of "membership" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
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Historia
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- De Michelle J en 01-09-17
De: Roy H. Williams
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Almost Alchemy
- Make Any Business of Any Size Produce More with Fewer and Less
- De: Dan S. Kennedy
- Narrado por: Adam Witty
- Duración: 3 h y 28 m
- Versión completa
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Almost Alchemy challenges your existing beliefs and self-imposed limitations, forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling, and mind blowing all in one.
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I'm a fan.
- De CJ Banks en 10-02-20
De: Dan S. Kennedy
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- De: Dan S. Kennedy
- Narrado por: Matt Cartsonis
- Duración: 4 h y 45 m
- Versión completa
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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king of the Pitchman
- De Kindle Customer en 04-20-20
De: Dan S. Kennedy
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- De: Ray Edwards
- Narrado por: Ray Edwards
- Duración: 4 h y 11 m
- Versión completa
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Buy the print or kindle version. The narration is trash.
- De Julia Perrodin en 07-09-20
De: Ray Edwards
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- De: Dan Lok
- Narrado por: Dan Lok
- Duración: 3 h y 34 m
- Versión completa
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Phenomenal
- De Evan Evans @ ChartTrader en 10-23-17
De: Dan Lok
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Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- De: Michael Masterson
- Narrado por: Sean Pratt
- Duración: 12 h y 10 m
- Versión completa
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If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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Something for everyone, and something not
- De David en 06-01-08
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Renegade Millionaire
- 7 Secrets to Extreme Wealth, Autonomy, and Entrepreneurial Success
- De: Dan S. Kennedy, Lee Milteer
- Narrado por: Adam Witty
- Duración: 3 h y 9 m
- Versión completa
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When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope, but practically shreds it into a million pieces and daring to live and experience life where few others are willing to go? Being a renegade millionaire means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever.
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This is a sales letter - not a book
- De Roget1982 en 07-13-20
De: Dan S. Kennedy, y otros
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
Lo que los oyentes dicen sobre No B.S. Marketing to the Affluent
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Angel L.
- 10-18-19
I wasn’t expecting Trump rhetoric
The political opinions are irrelevant to the main point of this book. For that reason I took off stars. When it comes to breaking down strategies for selling to the affluent, it’s a great book. You just gotta weave through the garbage.
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esto le resultó útil a 8 personas
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- Spencer
- 01-19-21
The Trump Info Was Actually Helpful
Understanding our current political climate and the economy a large in the beginning of this book set the narrative for the middle and conclusion. Very well written book that provides practical strategies and tactics for marketing to the three types of affluent. Highly recommend
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- Anonymous User
- 05-31-21
Interesting relevant insights
Initially I only bought it because some moral narcissistic lefty tried to 'cancel' good old Dan by giving one star because he seems to talk politics.
It outlines the situation were Dan not shy's away to talk about politics in which I feel a strong agreement. No words about racism spotted, only economic truth.
As an entrepreneur it is important to deepen knowledge about No B.S. marketing to the 'Affluent', because those affluent people have spending power a prerequisite for business practices.
This book could be the missing piece of the puzzle you are looking for.
My takeaway: Disconnect price from product, by experience.
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esto le resultó útil a 1 persona
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- Daniel Kilburn
- 05-06-20
Timeless actionable information.
This is my second listen. There is so much information, reviewing again is beneficial.
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- Miss Sonya Michlikova
- 03-18-21
Super valuable and boring
Don't get me wrong the book is fantastic content wise, I just had to fight my way through cos it was not gripping for me. Might be different for you though! Definitely buying hard cover to be able to get back to it and use it as a Bible for marketing to the affluent.
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- Faith David
- 06-08-23
Great for entrepreneurs
This book was amazing. It gave great info the thinking of the affluent and how to sell to them. This book it is a gem.
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- John public
- 09-11-22
Holy cow! Amazing information from a legend.
I’ve been looking for a process and guidance from many difference sources. This book gave me to process to the celebrity authority path I’ve worked towards for the last 5 years.
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- Chris DeLeon
- 11-18-21
Useful. I also disagree with his politics but--
What you're reading in other reviews about his love of a past president I personally strongly disagree with is true, *however* I think people are overlooking that if you can't sit through hearing bizarrely, uncomfortably worshipful opinions of That Guy, then you're maybe gonna have a tough time trying to attract or retain affluent clients. The very unfortunate and complex reality is that with precious few exceptions many of the people who have a lot of money want what they see as best for their family or company, and that means lower taxes and fewer regulations to them at whatever external cost or harm to anybody else. He makes an excellent point that to reach any customer you have to speak to them as they see themselves - not lucky or privileged or won the inheritance/networking lottery, but instead as hard working people who earned it and took tough risks. If you can't listen to his occasionally objectionable narrow worldview about things you're going to encounter the same issue trying to message or reach customers who, to the central purpose of the book, think and talk similarly to how he does. I see those segments with practicing my patience, and factor it into my thought process about my comfort level really reaching out to prospects who are far beyond my own economic class.
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- James M. Rachor
- 07-28-19
super awesome content
as a friend of Dr. David Phelps, who is mentioned in the book, and is a client of Dan Kennedys, this is the ultimate guide to today's business, and so amazed at the helpful content. I have sent copies to my son's, and friends!!!! Thanks for writing it and being transparently truthful.
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esto le resultó útil a 10 personas
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- Euler2.71828
- 08-24-23
Exactly as advertised
A concise audiobook. I have a handful of takeaways that are relevant to the yoga industry that I will experiment with.
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