Moving to Outcomes
Why Partnerships Are the Future of Marketing
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Moving to Outcomes
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Narrado por:
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Robert Glazer
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From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing
Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.
Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla.
Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.
*Includes a downloadable PDF of the glossary from the book
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2022 Robert Glazer (P)2022 Random House AudioLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Moving to Outcomes
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Merrell Wood
- 04-03-22
A book every business decision maker should read
A well documented account of the good, the bad, and the ugly of affiliate marketing’s early history that also looks ahead to a bright future. Thought provoking and a must-read for anyone still stuck on the bidding treadmill with diminishing returns.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Rodrigo Herrera
- 04-17-24
This is the future of Marketing!
This approach is the future of marketing undoubtedly, only until AI finish it off! Let’s use it meanwhile.
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