Marketing from the Trenches
Your Guide to Retail Success
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Marketing from the Trenches
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Narrado por:
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Sandy Weaver Carman
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Marketing From the Trenches is a must-listen for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the audiobook reveals to the listener proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three "P"s are far more relevant than the scholastic marketing model's four "P"s, most especially for those in retail operations. The writing style is casual with an ever-present tongue-in-cheek sense of humor that won't allow the listener to put the book down.
©2006 Rudolf Waldner (P)2014 Rudolf WaldnerLos oyentes también disfrutaron...
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2 out of 5 stars
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The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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3 out of 5 stars
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wish it wasn't
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Raise the Bar
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- Versión completa
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General4.5 out of 5 stars 545
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Narración:4.5 out of 5 stars 475
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Historia4.5 out of 5 stars 475
If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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4 out of 5 stars
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Wish Jon was the narrator!!
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21 Secrets of Million-Dollar Sellers
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- De: Stephen J. Harvill
- Narrado por: Danny Campbell
- Duración: 6 h y 59 m
- Versión completa
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General5 out of 5 stars 39
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Narración:4.5 out of 5 stars 36
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Historia4.5 out of 5 stars 35
For over 30 years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and more imaginatively. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying processes that have become unwieldy and making teams more effective. His work inspired him to ask the question: What exactly sets the top producers apart from their peers?
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5 out of 5 stars
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amazing keep reading/listening
- De Rich Grey en 09-28-24
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Visibility Marketing
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- De: David Avrin, Jeffrey Gitomer - foreword
- Narrado por: David Avrin
- Duración: 5 h y 14 m
- Versión completa
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General5 out of 5 stars 25
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Narración:5 out of 5 stars 23
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Historia4.5 out of 5 stars 23
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
De: David Avrin, y otros
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Exceptional Service, Exceptional Profit
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- De: Leonardo Inghilleri, Micah Solomon
- Narrado por: Sean Pratt
- Duración: 5 h y 39 m
- Versión completa
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General4.5 out of 5 stars 162
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Narración:4.5 out of 5 stars 133
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Historia4.5 out of 5 stars 133
In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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5 out of 5 stars
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Great book, recommended!
- De KLD en 07-03-15
De: Leonardo Inghilleri, y otros