Inspired

How to Create Tech Products Customers Love, Second Edition

De: Marty Cagan

Narrado por: Marty Cagan

Duración: 7 h y 45 m

Resumen del Editor

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

©2018 Wiley (P)2018 Audible, Inc.

All stuff, no fluff

This book is going to become a core resource in my product management library. It is packed with great information.

Great read. The book exceeded my expectations.

This was the fulcrum I was looking for to scale my product management career as a consultant.

Excellent advice to improve product development

Marty leverages his extensive experience to provide excellent practical tips on how to build a world class product team.

This was eye opening!

As a PM who just learned the job by doing and often found that the job ran me, this book really helped me break down and separate what worked from what didn’t while also shining a light on my personal blind spots. I have a lot of work ahead of my but this book is a great reference for me to accelerate closing those gaps!

One of the best product mgmt books I have ever read

I have read numerous product management books, this is one of the best. Very clear and structured foundation for how to build and run the best product organizations. Strong recommendation

I wish I had this book earlier

Great book! Every person trying to create the future should listen or read this book.

Fantastic Book on Product!

This book is a mind opener about product and the key roles involved. All concepts are clearly explained and what I liked most is that the "why" behind them was always brought to light. A must have for any serious product manager and anyone who wants do understand how great product teams work.

New to Product Management?

I think this book is a must for everyone trying to seek a career in product management, or someone who has been in the career for very long and lost track of the essentials, or a manager trying to teach his people what product management is, it’s a very good reference

A must read at any stage of being a product owner

The book is fast paced and provides a great overview of what it looks like to be a great product leader at a high level. I walked away with more questions to research and notes to take to the team, than I have in long time. I'll be using many of his chapters as reference for the foreseeable future.

It would have been nice to go deeper with a number of concepts and chapters. I was left wanting more examples or resources to help with execution. At the very least, it would be nice to have a source to research.

I finished the title wanting more and hope to see more content on the topic.

A revelation

As someone who spent has years in product development, I was surprised at how much I could learn from this book. Highly recommended.