From Individual to Empire

A Guide to Building an Authentic and Powerful Brand

De: Laura Bull

Narrado por: Eleanor Caudill

Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?

It’s all about influencer branding, and Laura Bull will tell you everything you need to know.

Bull spent 10 years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer".

Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.

Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.

This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.

A consultant and speaker, Bull has also taught disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.

©2022 Laura Bull (P)2022 Greenleaf Book Group

Stories with flaws and succes

This is second time I read this book and planning to repeate this book until I complete practicing my brand identity

practical solutions and exercises

real life images and brands were referenced. Positive and negatives of influencers were cited. There were small difference in prespectives related to certain brands/influencers but nothing that would take away from the value and application of the wisdom from this book.

well done!

Good Read

Pretty good read overall. Bull provides lots of key point branding strategies, but the best benefit of this read is the online access Bull offers on her website. It’s like all the notes and key takeaways you would write down while taking book notes, but already done for you in the website.

This read is recommended for anyone on a journey to building and truly discovering their brand details and authenticity.

@briannaserene

could not bear it till the end

*For me personally*, it was not a match. too boring, and I do not relate to the names (although they are probably stars in the music industry) in the stories. maybe this book would be ok for musicians

Not helpful in any way

What does any of this bumbling have to do with Branding? I was hoping for some legitimate tips.