From Individual to Empire
A Guide to Building an Authentic and Powerful Brand
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From Individual to Empire
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Narrado por:
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Eleanor Caudill
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De:
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Laura Bull
Acerca de esta escucha
Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?
It’s all about influencer branding, and Laura Bull will tell you everything you need to know.
Bull spent 10 years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer".
Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.
Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.
This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
A consultant and speaker, Bull has also taught disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
©2022 Laura Bull (P)2022 Greenleaf Book GroupLos oyentes también disfrutaron...
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At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast - are a set of principles that ensure excellence. These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great.
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Awesome Book
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Lo que los oyentes dicen sobre From Individual to Empire
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- sonali dixit
- 01-10-25
Stories with flaws and succes
This is second time I read this book and planning to repeate this book until I complete practicing my brand identity
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Anonymous User
- 03-17-24
practical solutions and exercises
real life images and brands were referenced. Positive and negatives of influencers were cited. There were small difference in prespectives related to certain brands/influencers but nothing that would take away from the value and application of the wisdom from this book.
well done!
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- briannaserene
- 08-10-22
Good Read
Pretty good read overall. Bull provides lots of key point branding strategies, but the best benefit of this read is the online access Bull offers on her website. It’s like all the notes and key takeaways you would write down while taking book notes, but already done for you in the website.
This read is recommended for anyone on a journey to building and truly discovering their brand details and authenticity.
@briannaserene
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Total2 out of 5 stars
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Ejecución3 out of 5 stars
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Historia2 out of 5 stars
- Kindle Customer
- 03-04-23
could not bear it till the end
*For me personally*, it was not a match. too boring, and I do not relate to the names (although they are probably stars in the music industry) in the stories. maybe this book would be ok for musicians
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Total1 out of 5 stars
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Ejecución3 out of 5 stars
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Historia1 out of 5 stars
- HSTeacher361
- 02-16-24
Not helpful in any way
What does any of this bumbling have to do with Branding? I was hoping for some legitimate tips.
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