Follow the Feeling
Brand Building in a Noisy World
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Follow the Feeling
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Narrado por:
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Kai D. Wright
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De:
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Kai D. Wright
Acerca de esta escucha
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.
Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories - lexicon, audio cues, visual stimuli, experience, and culture. Through storytelling, global research, and practical tips, this valuable audiobook will help you and your organization efficiently create and deploy a comprehensive brand strategy across the organization; quickly launch new brands or reboot existing brands for growth; build tribes from audiences, consumers, clients, and partners; and lean into the convergence of communication, culture, digital, and technology.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Kai D. Wright (P)2019 Gildan MediaLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Follow the Feeling
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Amazon Customer
- 04-05-21
If I was brand new ... no pun intended
There are some nuggets here and if you've never read a book on branding this would be a great place to start. Be aware that if you are a small business you will need to filter through all the corporate stuff.
Still, it's one of the better books on branding.
Oh - the editor really needs to go fix the bit where Louis Vuitton and Christian Louboutin get confused....I had no idea there was a Christian Louis Vuitton with red soles....hmmm. It was funny - no harm done 🙂
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