Ditch the Pitch

De: Steve Yastrow

Narrado por: Steve Yastrow

In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."

Ditch the Pitch is an essential listen for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, each consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the listener how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.

Throughout the book, the author quotes well-known improv comedians and musicians and translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of prewritten scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say yes.

©2014 Steve Yastrow (P)2018 Made for Success, Inc.

Great read for sales

The book is a great read when trying to improve sales. The concepts have really helped me improve my meetings and outcomes

This was very good. It love the fresh perspective

When it comes to sales there are so many books and audiobooks and podcasts that are about this topic but I've never heard anything related to sales or persuasion that sounded like this. it was so refreshing to hear this unique perspective on sales and how to approach it

All about the balance

While there are good points here, I suspect salespeople who fear "no" and objections might misread this and begin acting like business psychologists.

Wow!

I was impressed by the new outlook on selling and thinking more conversation.

I clearly saw why people ran away from Logic from both sides of the coin (seller & buyer)

I will never think of selling the same and it confirms why ALL sales pitches suck.

The subtle dance of conversation

I genuinely enjoyed this take on sales conversations.

The ability to improvise and allow the conversation to happen is something that the majority of “sales professionals” are lacking.

You have to trust in your abilities and knowledge to herd the cat that is your customer.

This was a fun listen but I need to admit…

I will never not think improv kids aren’t dorks