Chasing Cool
Standing Out in Today's Cluttered Marketplace
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Chasing Cool
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Narrado por:
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Johnny Heller
Acerca de esta escucha
Chasing Cool includes interviews with more than 70 of today's most respected innovators, from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.
In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Listeners will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace.
©2007 Noah Kerner and Gene Pressman (P)2007 Tantor Media Inc.Los oyentes también disfrutaron...
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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
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General4.5 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.
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4 out of 5 stars
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It’s simple but not easy!!!
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Lo que los oyentes dicen sobre Chasing Cool
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
- Colin Fast
- 10-28-07
Great, ex cept for the narration
The content here is quite good, and overall the book is a nice companion to both "The Tipping Point" and "Made to Stick." There is a bit too much in here about Barney's, but I guess that's to be expected when one of the authors used to run the place.
My only real complaint here is the narrator, or maybe it's the audio editing. Either way, the sound of saliva swallowing was disgusting. I also grew tired of the narrator's tendency to adopt an accent of some sort every time he read a quote.
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esto le resultó útil a 4 personas
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Total3 out of 5 stars
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Ejecución2 out of 5 stars
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Historia2 out of 5 stars
- Michael
- 07-30-15
Not up to you
Being cool isn't something you can just dial up. You need integrity, authenticity and a little lucky. Yes it comes down to the lap of the gods. Chasing it is one thing, trying to get others to chase you another all together. Trying to copy it, reproduce it or manufacture it will no cut it. This book does not necessary help you to over come this problem, just let you know not how to go about it and so you might just get it. Hope that helps, as this book didn't help me work it out. Good luck.
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Total5 out of 5 stars
- John
- 07-16-07
Very Insightful
I was skeptical about this title due to overly glowing reviews on Amazon. I have to say that the glowing reviews were warranted.
Everyone is looking to create or be next 'iPod'. This book tells you how it's done and cites real world examples. Highly recommended.
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esto le resultó útil a 2 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Angelina
- 10-10-16
Insightful book
Enjoyable book to listen and has great examples on branding ideas that have worked and ideas that did not work for multiple companies.
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Total2 out of 5 stars
- Kyle R. Martin
- 01-04-09
We get it, you are cool.
If you want to hear this guy talk about how awesome he is and not really give you any solid info, this is a great book. How many times can you hear "If you have to ask, than you don't know cool"
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esto le resultó útil a 1 persona