-
Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- Narrado por: Johnny Heller
- Duración: 5 h y 12 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Chasing Cool
Compra ahora por US$17.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General5 out of 5 stars 12,058
-
Narración:5 out of 5 stars 10,270
-
Historia4.5 out of 5 stars 10,199
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 26,885
-
Narración:4.5 out of 5 stars 22,836
-
Historia4.5 out of 5 stars 22,689
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Duración: 11 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 6,109
-
Narración:5 out of 5 stars 5,532
-
Historia4.5 out of 5 stars 5,489
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
-
5 out of 5 stars
-
Did any of the 1 stars actually listen to the book?!?
- De Eric en 07-15-16
De: Gary Vaynerchuk
-
How I Built This
- The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
- De: Guy Raz
- Narrado por: Guy Raz
- Duración: 10 h y 31 m
- Versión completa
-
General5 out of 5 stars 1,641
-
Narración:5 out of 5 stars 1,409
-
Historia5 out of 5 stars 1,404
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).
-
5 out of 5 stars
-
GET THIS BOOK!
- De Mattye LaSuer en 01-16-21
De: Guy Raz
-
The Tipping Point
- How Little Things Can Make a Big Difference
- De: Malcolm Gladwell
- Narrado por: Malcolm Gladwell
- Duración: 8 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 22,177
-
Narración:4.5 out of 5 stars 17,270
-
Historia4.5 out of 5 stars 17,183
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
-
4 out of 5 stars
-
My tipping point…for audio
- De Mod en 04-17-12
De: Malcolm Gladwell
-
The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- De: Steve Stoute, Mim Eichler Rivas
- Narrado por: Kerry Washington
- Duración: 11 h y 59 m
- Versión completa
-
General4.5 out of 5 stars 235
-
Narración:4.5 out of 5 stars 200
-
Historia4.5 out of 5 stars 200
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
-
4 out of 5 stars
-
Buy the paper book
- De MR en 08-10-19
De: Steve Stoute, y otros
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General5 out of 5 stars 12,058
-
Narración:5 out of 5 stars 10,270
-
Historia4.5 out of 5 stars 10,199
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 26,885
-
Narración:4.5 out of 5 stars 22,836
-
Historia4.5 out of 5 stars 22,689
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Duración: 11 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 6,109
-
Narración:5 out of 5 stars 5,532
-
Historia4.5 out of 5 stars 5,489
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
-
5 out of 5 stars
-
Did any of the 1 stars actually listen to the book?!?
- De Eric en 07-15-16
De: Gary Vaynerchuk
-
How I Built This
- The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
- De: Guy Raz
- Narrado por: Guy Raz
- Duración: 10 h y 31 m
- Versión completa
-
General5 out of 5 stars 1,641
-
Narración:5 out of 5 stars 1,409
-
Historia5 out of 5 stars 1,404
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).
-
5 out of 5 stars
-
GET THIS BOOK!
- De Mattye LaSuer en 01-16-21
De: Guy Raz
-
The Tipping Point
- How Little Things Can Make a Big Difference
- De: Malcolm Gladwell
- Narrado por: Malcolm Gladwell
- Duración: 8 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 22,177
-
Narración:4.5 out of 5 stars 17,270
-
Historia4.5 out of 5 stars 17,183
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
-
4 out of 5 stars
-
My tipping point…for audio
- De Mod en 04-17-12
De: Malcolm Gladwell
-
The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- De: Steve Stoute, Mim Eichler Rivas
- Narrado por: Kerry Washington
- Duración: 11 h y 59 m
- Versión completa
-
General4.5 out of 5 stars 235
-
Narración:4.5 out of 5 stars 200
-
Historia4.5 out of 5 stars 200
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
-
4 out of 5 stars
-
Buy the paper book
- De MR en 08-10-19
De: Steve Stoute, y otros
-
The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- De: Daymond John, Daniel Paisner
- Narrado por: Daymond John, Sway Calloway
- Duración: 8 h y 44 m
- Versión completa
-
General4.5 out of 5 stars 5,348
-
Narración:4.5 out of 5 stars 4,749
-
Historia4.5 out of 5 stars 4,728
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
-
5 out of 5 stars
-
Great book for those who need inspiration.
- De ddsharper en 10-28-16
De: Daymond John, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,181
-
Narración:4.5 out of 5 stars 3,531
-
Historia4.5 out of 5 stars 3,485
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,867
-
Narración:4.5 out of 5 stars 2,440
-
Historia4.5 out of 5 stars 2,425
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 2,088
-
Narración:4.5 out of 5 stars 1,358
-
Historia4.5 out of 5 stars 1,354
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
1 out of 5 stars
-
Grossed me out
- De Brian en 01-17-10
De: Seth Godin
-
Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 6,989
-
Narración:4.5 out of 5 stars 4,821
-
Historia4.5 out of 5 stars 4,817
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- De Jeremy en 09-05-09
De: Chip Heath, y otros
-
Perennial Seller
- The Art of Making and Marketing Work That Lasts
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 7 h
- Versión completa
-
General4.5 out of 5 stars 1,422
-
Narración:4.5 out of 5 stars 1,261
-
Historia4.5 out of 5 stars 1,249
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
-
3 out of 5 stars
-
Another Holiday marketing success, ironically .
- De Luke David Johnson en 10-29-17
De: Ryan Holiday
-
This I Know
- Marketing Lessons from Under the Influence
- De: Terry O'Reilly
- Narrado por: Terry O'Reilly
- Duración: 9 h y 10 m
- Versión completa
-
General5 out of 5 stars 58
-
Narración:5 out of 5 stars 52
-
Historia5 out of 5 stars 52
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
5 out of 5 stars
-
Bring your pen and notebook. You're going to need
- De Todd L en 03-10-18
De: Terry O'Reilly
-
Powershift
- Transform Any Situation, Close Any Deal, and Achieve Any Outcome
- De: Daymond John, Daniel Paisner
- Narrado por: Sway Calloway, Daymond John
- Duración: 7 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 461
-
Narración:4.5 out of 5 stars 387
-
Historia4.5 out of 5 stars 389
Have you ever wanted to make a big change in your life but weren’t sure where to start? In Powershift, Daymond John shares the answer. To take control of your destiny and drive the change you want to see, you need to lay the groundwork so you’re prepared to seize every opportunity that comes your way. Through never-before-told stories from his life and career, Daymond shares the lessons that got him to where he is today.
-
5 out of 5 stars
-
Daymond Has Another Hit on His Hands
- De Lazy Rick en 03-14-20
De: Daymond John, y otros
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 375
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Brewing Up a Business
- Adventures in Beer from the Founder of Dogfish Head Craft Brewery: 2nd Edition, Revised and Updated
- De: Sam Calagione
- Narrado por: Kris Koscheski
- Duración: 11 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 60
-
Narración:4.5 out of 5 stars 49
-
Historia4.5 out of 5 stars 49
Starting with nothing more than a home-brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries. In this newly updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business.
-
5 out of 5 stars
-
Business Tips
- De Anonymous User en 04-11-24
De: Sam Calagione
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
- Duración: 3 h y 37 m
- Versión completa
-
General4 out of 5 stars 179
-
Narración:4 out of 5 stars 152
-
Historia4 out of 5 stars 149
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
-
5 out of 5 stars
-
Great nibbles
- De L. Pelto en 09-21-16
De: Bernadette Jiwa
Resumen del Editor
Chasing Cool includes interviews with more than 70 of today's most respected innovators, from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.
In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Listeners will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace.
Más títulos del mismo
Related to this topic
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 375
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 163
-
Narración:4.5 out of 5 stars 102
-
Historia4.5 out of 5 stars 103
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
4 out of 5 stars
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 49
-
Narración:4.5 out of 5 stars 44
-
Historia4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
5 out of 5 stars
-
great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
-
General4 out of 5 stars 321
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 276
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
5 out of 5 stars
-
Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 375
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 163
-
Narración:4.5 out of 5 stars 102
-
Historia4.5 out of 5 stars 103
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
4 out of 5 stars
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 49
-
Narración:4.5 out of 5 stars 44
-
Historia4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
5 out of 5 stars
-
great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
-
General4 out of 5 stars 321
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 276
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
5 out of 5 stars
-
Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
- Versión completa
-
General5 out of 5 stars 93
-
Narración:5 out of 5 stars 77
-
Historia5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
-
1 out of 5 stars
-
10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 26,885
-
Narración:4.5 out of 5 stars 22,836
-
Historia4.5 out of 5 stars 22,689
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General4 out of 5 stars 502
-
Narración:4 out of 5 stars 410
-
Historia4 out of 5 stars 406
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
1 out of 5 stars
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- De: Donny Deutsch, Peter Knobler
- Narrado por: Peter Knobler
- Duración: 5 h y 13 m
- Versión resumida
-
General4 out of 5 stars 89
-
Narración:4 out of 5 stars 29
-
Historia4 out of 5 stars 28
Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
-
4 out of 5 stars
-
Deutsch is cool!
- De Michael en 10-27-05
De: Donny Deutsch, y otros
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 38
-
Narración:4.5 out of 5 stars 31
-
Historia4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
-
Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
-
General4 out of 5 stars 235
-
Narración:4.5 out of 5 stars 71
-
Historia4 out of 5 stars 69
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
2 out of 5 stars
-
Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
-
General4 out of 5 stars 50
-
Narración:4 out of 5 stars 28
-
Historia4.5 out of 5 stars 28
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
4 out of 5 stars
-
No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 62
-
Narración:4.5 out of 5 stars 51
-
Historia4.5 out of 5 stars 51
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
very insightful...
- De Damien Baldwin en 08-19-15
De: Frans Johansson
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 176
-
Narración:4.5 out of 5 stars 154
-
Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
Empire State of Mind
- How Jay-Z Went from Street Corner to Corner Office
- De: Zack O'Malley Greenburg
- Narrado por: Sean Pratt
- Duración: 5 h y 35 m
- Versión completa
-
General4 out of 5 stars 673
-
Narración:4 out of 5 stars 560
-
Historia4 out of 5 stars 558
Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.
-
3 out of 5 stars
-
It was ok
- De Michelle M. en 01-03-17
Lo que los oyentes dicen sobre Chasing Cool
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total4 out of 5 stars
- Colin Fast
- 10-28-07
Great, ex cept for the narration
The content here is quite good, and overall the book is a nice companion to both "The Tipping Point" and "Made to Stick." There is a bit too much in here about Barney's, but I guess that's to be expected when one of the authors used to run the place.
My only real complaint here is the narrator, or maybe it's the audio editing. Either way, the sound of saliva swallowing was disgusting. I also grew tired of the narrator's tendency to adopt an accent of some sort every time he read a quote.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 4 personas
-
Total3 out of 5 stars
-
Ejecución2 out of 5 stars
-
Historia2 out of 5 stars
- Michael
- 07-30-15
Not up to you
Being cool isn't something you can just dial up. You need integrity, authenticity and a little lucky. Yes it comes down to the lap of the gods. Chasing it is one thing, trying to get others to chase you another all together. Trying to copy it, reproduce it or manufacture it will no cut it. This book does not necessary help you to over come this problem, just let you know not how to go about it and so you might just get it. Hope that helps, as this book didn't help me work it out. Good luck.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total5 out of 5 stars
- John
- 07-16-07
Very Insightful
I was skeptical about this title due to overly glowing reviews on Amazon. I have to say that the glowing reviews were warranted.
Everyone is looking to create or be next 'iPod'. This book tells you how it's done and cites real world examples. Highly recommended.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 2 personas
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Angelina
- 10-10-16
Insightful book
Enjoyable book to listen and has great examples on branding ideas that have worked and ideas that did not work for multiple companies.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total2 out of 5 stars
- Kyle R. Martin
- 01-04-09
We get it, you are cool.
If you want to hear this guy talk about how awesome he is and not really give you any solid info, this is a great book. How many times can you hear "If you have to ask, than you don't know cool"
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona