Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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Narrado por:
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Paul Strikwerda
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Develop and harness a powerful, sustainable word-of-mouth movement.
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
Develop and harness a powerful, sustainable, word-of-mouth movement.
Describes 10 lessons to master and create a powerful, sustainable movement.
The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.
©2010 Brains on Fire, Inc. (P)2011 John Wiley & Sons, Inc.Los oyentes también disfrutaron...
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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1 out of 5 stars
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not much juice
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Lo que los oyentes dicen sobre Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jennifer L. Baker
- 06-02-15
Top notch advice
Great examples, easily understood, great variety. Love the stories behind the brands and their movements.
Will definitely put these ideas to use.
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esto le resultó útil a 2 personas
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Finola Jennings Clark
- 12-10-14
Great concepts
Would you recommend this audiobook to a friend? If so, why?
Yes, the concept presented is, I think, a good one for anyone looking to go beyond just selling and reach a place where you have committed supporters. The examples were pretty good even if you don't live in America or work with big campaigns
What was one of the most memorable moments of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements?
none stood out so much beyond any others
What does Paul Strikwerda bring to the story that you wouldn’t experience if you just read the book?
Liked listening to his voice - it felt like he was talking about his own business - very real, engaging and powerful
Was there a moment in the book that particularly moved you?
a few did
Any additional comments?
good for anyone with even a little of the social-entrepreneur bent
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Brandon
- 07-04-12
Fresh Marketing Perspective and Plenty of Insights
I am a marketing professional with plenty of varied experiences and not only found this book insightful and useful, but also accurate and poignant for my profession. It's definitely well-worth the reading and will give most traditional and even non-traditional marketing professionals some good insights into the field. The book is read nicely and moves at the perfect pace, covering just enough detail so as not to get bored or to go overboard.
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esto le resultó útil a 1 persona
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- AzMike
- 02-15-12
The Book Was a Good Listen
I enjoyed the book, the first part more than the ending chapters. They cover many valid points of why you need to have a team that loves your product.
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esto le resultó útil a 1 persona
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Total3 out of 5 stars
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Ejecución1 out of 5 stars
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Historia3 out of 5 stars
- Jason Oberholtzer
- 09-09-18
The narrator of this audio book was very poor
The narrator of this book was distracting in his delivery of the text. He often over emphasized the wrong words and/or read the text incorrectly. It was evident that he had no knowledge of the subject.
The content was good but sometimes dismissed proven tactics in marketing to overly emphasize a point.
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esto le resultó útil a 2 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- John Westhaver
- 09-03-20
Powerful ideas
This was a very engaging book. found it opened my eyes to some new ideas on engagement and branding. Highly recommend this book.
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