Brewing Up a Business

Adventures in Beer from the Founder of Dogfish Head Craft Brewery: 2nd Edition, Revised and Updated

De: Sam Calagione

Narrado por: Kris Koscheski

Duración: 11 h y 27 m

Resumen del Editor

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery....

Starting with nothing more than a home-brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries.

In this newly updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

• Updated to offer a more complete look at what it takes to keep a small business booming
• An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
• Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

©2011 Sam Calagione (P)2012 Audible, Inc.

Truly insightful book

An enlightened journey into a world of creativity and success. The right choices for building a business one can be proud of.

Dogfish Head Brewery's beginnings

Great look inside the start of Dogfish Head brewery and the actions taken by Sam and his team to sustain successful growth.

Great advice to follow

If you own a small business there are a ton of great nuggets of information to help your business thrive.

More about Business practice than Brew history

I was hoping to hear more about the beer than the business, but understand that is what the author was trying to teach. Well written and thought out.

Narration was okay. His attempts at accents made me cringe, detracted from the story making the narrative hard to follow

this book confort me on my journey

this book contains information focused on how you should run you business based on values, is not technical not have any sort of special information that would your recipes better. although this book has the necessary advice to help you run your business first steps.

Sam inspires Brewer lovers showing the real feelings of making your craft beer dream

Business Tips

This book is incredible, there's a lot of knowledge on business problems and how to approach them.
There's a lot of sales and marketing tips.
Detailed do's and don'ts based on experience.

Absolutely Incredible!

Loved the book from start to finish! Great information and wonderful story telling come together to form an incredible read that you'll want to listen to more than once!

great book

great gold nuggets in here I'd recommend for everyone in business to read this book

Generic Advice and Story

I was really excited about this book and the topic. Sorry to say that from an owner/business that touts itself as creative, out of the box and off-centered this was some pretty bland advice and storytelling.