Beat the Bots

How Your Humanity Can Future-Proof Your Tech Sales Career

De: Anita Nielsen

Narrado por: Anita Nielsen

As a salesperson, you need confidence and passion to win. But as buyers and robots continue to gain power, it’s easy to feel beaten down in a world where customers no longer seem to need you. As deals fall through and commissions dwindle, you feel desperation begin to sink in. Blow after blow, you wonder:

Am I going to lose the career I love - to a robot?

Anita Nielsen shows you how to get up off the mat and come out swinging. You don’t need another impractical system or framework that can easily be copied by any other sales professional. Everything you need to regain your confidence and win in this new sales landscape is already in you, waiting to be unlocked. Anita gives you the keys: a series of trench tales, high-impact questions, and a thought process that shows you how to use the power of personalized value to differentiate yourself and win better, bigger, and more. Beat the Bots helps you ensure customers won’t want to buy from anyone, or anything, else - not even a bot.

©2019 Anita Nielsen (P)2019 Anita Nielsen

A great guide to human-to-human selling

Anita has done a great job of sharing her years of experience as both a seller and a coach to weave a story filled with lessons for all people in customer-facing roles.

Buying has always been an emotional process. Buyers often rationalize their buying decisions in a logical manner, but the truth is that emotion, not logic, drives the sale.

There are many great sales books that can guide you through sales skills like discovery, negotiation, etcetera, but there are few that do as good a job of taking you through the human-to-human touchpoints we all must navigate.

John Moore, The Collaborator

Human Connection cannot replace AI

Even though it was written in 2019 before ChatGPT existed, its relevance is unquestionable, especially in light of the current evolution of artificial intelligence. It is a timely reminder that while technology can enhance efficiency, H U M A N C O N N E C T I O N remains at the heart of successful customer engagement.

This book is an invaluable resource for anyone seeking to navigate the digital landscape while maintaining a genuine and personalized approach to customer outreach. 5 stars!

Best sales coaching book ever

I thoroughly enjoyed this book and recommend this to any sales professional out there. It’s not your typical sales book

Beat The Bots

Love Anita ‘s book, help me refocus my efforts to build personal relationships even in Covid 19 times Zoom times. Helping the client to win and cement that relationship for life. Gary Foster