The Unsold Mindset

Redefining What It Means to Sell

De: Colin Coggins, Garrett Brown

Narrado por: Colin Coggins, Garrett Brown

What if the greatest salespeople on the planet are the opposite of who you think they are?

Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products and services.

Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are. In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles.

Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in hopes of understanding why these people are so extraordinary. Colin and Garrett found that, as different as all these incredible people were, they all had an eerily similar approach to selling. It didn’t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extroverted, jovial or stoic—they were all unsold on what it meant to sell and unsold on who people expected them to be.

The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.

Supplemental enhancement PDF accompanies the audiobook.

A must listen for all walks of life!

As someone not in the business of sells, I found the book had great lessons that I will be able to use in my everyday life. The book sheds a bright light on being unconventional and authentic.

The book was a easy listen and follow. Having two readers of the book with slightly different styles helped me stay engaged throughout the book.

Overall this is a great listen and it’s a reminder that we are all in sells if we realize it or not.

Good book

It really help me and Outstanding useful for me
Wish it help others it can be a step

Not just for salesPEOPLE. For PEOPLE!

This really isn’t just a book for salespeople, or how people view salespeople. It’s really about how people should view other people! It covers just about anything and everything on building relationships with others while being your true self. The authors also provide advice and exercises on how to set goals and purposes to help you grow. Most of all, listening to Colin and Garrett is not boring like other audiobooks. It’s like listening to your friends talk. I love this book because it’s relatable on so many levels. I love the authors, and I can’t wait for more!

The best non-sales sales book!

Excellent read for sales execs as it calls out those disingenuous tactics and jumps into the core of being your authentic self - even if it doesn’t fit into the typical sales persona. The authors break down complex concepts, both brand new as well as some that I kind of knew but didn’t realize or couldn’t articulate, and made them so clear in the book: adding value vs being valuable, transactional vs transformational thinking, purpose vs goals, the value of intentional ignorance, getting pushed up instead of pulled up…. So many gems!
This book is not only helping me as the reader, but it’s helping me help others in my life.
Highly recommended!
(from a serial self-improvement book reader)

Eye opener

Man coming from a non sales guy. If I had this book when I tried sales I would have done 10 times better. You guys highlight what I hated most about the sales environment.

Sales Execs always try to push for you to follow a script to a T regardless of who the customer or client is or who you are as a person. This book allows you to realize what works for you and how to use that as your most important tool.

🔥🔥🔥🔥