ABM Is B2B

Why B2B Marketing and Sales Is Broken and How to Fix it

De: Sangram Vajre, Eric Spett

Narrado por: Paul Schmidt

Duración: 3 h y 1 m

Resumen del Editor

Instant Best Seller on Amazon in Marketing and Sales!

FACT: Less than 1 percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity?

In this book, we reveal the secrets behind the framework that will sell and retain your customers.

Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around.

In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers.

Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model.

A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics.

It's time to take the lead and transition your business to ABM.

The process is simple when you have the right book - ABM is B2B. What are you waiting for?

©2019 Ideapress Publishing (P)2020 Sangram Vajre

Great content, inaccessible charts

You end up losing half the content because there is no pdf version and the url mentioned in the audio book no longer works

snake oil

so abm, mqls are dead you need to market to account but have customized interaction with individuals? also only market to those ready to buy, well yeah of you only focus on those who already are shopping yeah you will see a higher conversion this si snake oil for marketing professionals to hide their failing efforts this would be like saying sales only counts for the sales you close, nothing else matters unless closed won😭

3 hours long yet devoid of anything useful

I honestly have no idea how they wrote a book this long yet never really said anything.

I'm a heavy audible user (hundreds of business related books). The narrator did a good job but there was virtually no practical information than can be applied.

The vast majority of it was simply making the argument that ABM is the same thing as B2B. Then the rest was a laundry list of examples of companies and what their results were. However, they never really provided tangible guidance on how to implement or improve, only talking about it in general terms.

The very last 30 minutes did have a few suggestions on things to do but pretty limited and frankly pretty obvious stuff. I have a feeling this book was primarily an ego stroke for the authors clients or something (made a lot do plugs within the book).

Sad. Sales pitch

It would’ve been nice to know as a client in the beginning that you guys were just winging it and all the pitches I got from the sales guy about vetted strategies was total BS. It’s nice that you admit it in the book, so why should we believe you now on what works? Very shady