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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrado por: Amanda Elgie
- Duración: 4 h y 11 m
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Resumen del Editor
This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position.
In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing.
PR 101
- PR’s Difference and Types of PR Roles
Forget Your Story
- Generating News Ideas and News Ideas That Will Actually Run
Your PR Toolbox
- The Press Release and Probably More Important Tools
Understanding the Media
- Media Etiquette and Media Exclusives
- Changing Rules for Differing Media
- Building Media Lists
Working with Print and Online
- Editorial Calendars, Contributed Articles and Blog Posts
Working with Television
- General TV News, Nighttime News and Morning Shows
Working with Radio and Podcasts
- General Radio News, Morning Shows and Special Segments and Podcasts
Operating Like a Newsroom
- Press Events and Photo/Video Opportunities
- Taking Photos/Video for the Media
- Press Conferences
PR Cheats
- Shotgunning Your Approach
- Press Release Distribution Services
Infusing Other Disciplines
- Search Engine Marketing (SEO) PR
- Social Media PR
- Content Marketing
Tying It All Together
- Building Your PR Plan
- PR Timelines and Tactics
- Selecting Audiences
Living the PR Lifestyle
- The Maximized Style
- Becoming a Writer
- Working with Others
- Crisis Prevention
- Media Relationships
- Reporting Your Results
- Discovering Your Story
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Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
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Meh. Glad I didn't pay for it.
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Just before the small-time bootlegger Max Gerlach died, he tried to reveal his secret: he was the inspiration for the mysterious Jay Gatsby. It’s a nice story, but was he telling the truth? Veteran reporter Joe Nocera and producer Poppy Damon investigate this century-old literary mystery and uncover untold secrets about the Great American Novel.
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Reintroduction to a standard classic
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
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This is my first review of 2 years subscribed!
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Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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5 out of 5 stars
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Best so far . . .
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Complete Spanish Step-by-Step is a top-selling Spanish book on all of Amazon! With more than 1,000 four- and five-star reviews, the reviews speak for themselves. Now, it’s your turn to learn Spanish with us! This audio course is designed to help you learn Spanish as quickly and as thoroughly as possible.
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4 out of 5 stars
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Review - 1/1/22 - Complete Spanish Step By Step
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This learn intermediate Spanish bundle program will teach you how to speak authentic Latin American conversational Spanish. Using only native Spanish speakers, this program will ensure that you develop an authentic Latin American Spanish accent. This bundle covers lessons 31 to 60. This learn Spanish intermediate bundle also puts a major emphasis on improving pronunciation.
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Only one drawback in my opinion
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Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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Spectacular
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Do you have a dream sitting on a shelf that you're ready to bring to life? Or maybe you've begun your journey of change but feel stuck, stalled, and uncertain about what to do next. The time has come for you to create your own path—not follow the one presented to you—and you could use a powerful dose of guidance to get you there. This is exactly where you need to be. In Pivot and Pursue It, reinvention expert Coach Pamela Mitchell delivers 90 minutes of concrete advice on how to envision your next destination and then get there.
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5 out of 5 stars
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Excellent
- De Corrie en 09-24-22
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No Calculator? No Problem!
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No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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5 out of 5 stars
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Excellent but need PDF
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Many tens of thousands of parents have found the facts they need about high-functioning autism spectrum disorder (ASD), including Asperger's syndrome, in this indispensable guide. Leading experts show how you can work with your child's unique impairments - and harness his or her capabilities.
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3 out of 5 stars
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Appropriate
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Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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5 out of 5 stars
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I'm a writer and this course is to blame.
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Lo que los oyentes dicen sobre A Modern Guide to Public Relations
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Michael Rosenberg
- 02-12-24
Removed the podcast mentions!!
Thank you to the person who wrote about the podcast mentions. I could see how that would be annoying in audio format, so we removed.
Just an aside, you could not get the whole book from listening to the podcast. The podcast is conversations between two people about specific things, maybe mentioned in the book, maybe not.
For example, if you want to know what it’s like to be a public information officer, we interview a public information officer on the podcast. This was mentioned in the book where we’re talking about PIOs as a resource for people to learn more about it.
But I’ve removed those mentions as yeah, annoying! From, the author
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Total2 out of 5 stars
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Ejecución4 out of 5 stars
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Historia2 out of 5 stars
- Kevin Smith
- 12-05-23
All info is on her podcast
She kept sending people to her podcast for information. I didn’t buy this book to be referred to a podcast for info, I wanted the info in this book. Really disappointed.
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