A Modern Guide to Public Relations

Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices

De: Amy Rosenberg

Narrado por: Amanda Elgie

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position.

In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing.

PR 101

• PR’s Difference and Types of PR Roles

Forget Your Story

• Generating News Ideas and News Ideas That Will Actually Run

Your PR Toolbox

• The Press Release and Probably More Important Tools

Understanding the Media

• Media Etiquette and Media Exclusives
• Changing Rules for Differing Media
• Building Media Lists

Working with Print and Online

• Editorial Calendars, Contributed Articles and Blog Posts

Working with Television

• General TV News, Nighttime News and Morning Shows

Working with Radio and Podcasts

• General Radio News, Morning Shows and Special Segments and Podcasts

Operating Like a Newsroom

• Press Events and Photo/Video Opportunities
• Taking Photos/Video for the Media
• Press Conferences

PR Cheats

• Shotgunning Your Approach
• Press Release Distribution Services

Infusing Other Disciplines

• Search Engine Marketing (SEO) PR
• Social Media PR
• Content Marketing

Tying It All Together

• Building Your PR Plan
• PR Timelines and Tactics
• Selecting Audiences

Living the PR Lifestyle

• The Maximized Style
• Becoming a Writer
• Working with Others
• Crisis Prevention
• Media Relationships
• Reporting Your Results
• Discovering Your Story

©2021 Amy Rosenberg (P)2024 Amy Rosenberg

Removed the podcast mentions!!

Thank you to the person who wrote about the podcast mentions. I could see how that would be annoying in audio format, so we removed.

Just an aside, you could not get the whole book from listening to the podcast. The podcast is conversations between two people about specific things, maybe mentioned in the book, maybe not.

For example, if you want to know what it’s like to be a public information officer, we interview a public information officer on the podcast. This was mentioned in the book where we’re talking about PIOs as a resource for people to learn more about it.

But I’ve removed those mentions as yeah, annoying! From, the author

Great for Getting Started in PR

Great read! As a college student studying public relations, this book has been an invaluable tool. I listened to the audiobook and am now getting a paper copy to annotate and mark up for future reference.

Amy organizes the chapters by media types, from print and online to television and radio. Her tone feels like you're being mentored by a PR pro in a very casual yet sincere manner. Some of the topics she covers include timelines and pitch tips, tutorials for writing press releases and media lists, how to contact reporters, and more. It truly is a great starting point for practicing public relations in 2024. The book incorporates modern PR practices related to digital media and SEO techniques that are essential today. One aspect I thoroughly enjoyed was Amy's anecdotes, which make the book feel conversational. The content is relatively dense, especially for PR novices, so I'm looking forward to reading through it again soon.

Very informative in a fun and engaging way!

I read this a couple years ago when I was just starting out my career in PR and now that I’m listening to it again I still think it holds true. Yes there are some changes, but for the most part I recommend this book to anyone who is getting their start in PR! Excited to see what’s next for this writer/PR pro.

All info is on her podcast

She kept sending people to her podcast for information. I didn’t buy this book to be referred to a podcast for info, I wanted the info in this book. Really disappointed.