Catalog > Titles

Did you ever wish you could tell a story that leaves others spellbound? Storytelling teacher and champion Margot Leitman will show you how....

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories....

The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a reliable method....

Despite the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships....

In Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising....

Every entrepreneur has a story to tell. Your story is the most powerful asset you have at your disposal. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing....

Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives....

In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century....

Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits....

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....

Robert Glazer, a leader in the affiliate marketing industry, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry....

There are laws of nature, so why shouldn’t there be laws of marketing....

The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success....

This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing....

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....