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For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Skip the iPhone, the iPod, and the Macintosh. If you want to understand how Apple Inc. became an industry behemoth, look no further than the 1977 Apple II. The Apple II was a versatile piece of hardware, but its most compelling story isn't found in the feat of its engineering, the personalities of Apple's founders, or the way it set the stage for the company's multibillion-dollar future. Instead, historian Laine Nooney shows, what made the Apple II iconic was its software.

In the first half of the nineteenth century, transportation in the United States underwent an extraordinary transformation. In The American Transportation Revolution, Aaron W. Marrs explores the cultural influence of steamboats and railroads, which fascinated Americans across the country.

Ka-boom! probes extremes of size and speed, depth and density, and reveals the stickiest, sweetest, smelliest and nastiest substances known to science. In an unabashed celebration of the exceptional, David Darling takes an enlightening journey through the universe's weirdest and most wonderful extremes.

Tech billionaires have decided that they should determine our futures for us. According to Elon Musk, Jeff Bezos, Sam Altman, and more, the only good future for humanity is one powered by technology: trillions of humans living in space, functionally immortal, served by superintelligent AIs. In More Everything Forever, science writer Adam Becker investigates these wildly implausible and often profoundly immoral visions of tomorrow—and shows why, in reality, there is no good evidence that they will, or should, come to pass.

For decades we've delighted in dreaming about a sci-fi utopia, from flying cars and bionic humans to hoverboards; with driverless cars first proposed at the 1939 World's Fair. And why not? Building a better world, be it a free-flying commute or an automated urban lifestyle is a worthy dream. Given the pace of technological change, nothing seems impossible anymore. But why are these innovations always out of reach? Delving into the history of technology, this book also looks at what lies ahead, showing how the origins of our technology may provide insight into how it realistically evolves.