Showing results by publisher "Audible Studios" in Marketing & Sales
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Naked Money
- A Revealing Look at What It Is and Why It Matters
- By: Charles Wheelan
- Narrated by: Jonathan Davis
- Length: 13 hrs and 11 mins
- Unabridged
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Consider the $20 bill. It has no more value, as a simple slip of paper, than Monopoly money. Yet even children recognize that tearing one into small pieces is an act of inconceivable stupidity. What makes a $20 bill actually worth $20? In the third volume of his best-selling Naked series, Charles Wheelan uses this seemingly simple question to open the door to the surprisingly colorful world of money and banking.
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This is a beautiful audiobook, and well-narrated.
- By Thirsty Mind on 11-10-18
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Naked Money
- A Revealing Look at What It Is and Why It Matters
- Narrated by: Jonathan Davis
- Length: 13 hrs and 11 mins
- Release date: 04-04-16
- Language: English
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Brand Thinking and Other Noble Pursuits
- By: Debbie Millman
- Narrated by: Nicole Vilencia
- Length: 10 hrs and 26 mins
- Unabridged
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We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.
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Great book, I couldnt connect with the narrator
- By Joe Oviedo on 02-07-15
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Brand Thinking and Other Noble Pursuits
- Narrated by: Nicole Vilencia
- Length: 10 hrs and 26 mins
- Release date: 02-28-13
- Language: English
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Rebuilding the Brand
- How Harley-Davidson Became King of the Road
- By: Clyde Fessler
- Narrated by: L. J. Ganser
- Length: 3 hrs and 57 mins
- Unabridged
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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.
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Fantastic Book On Branding and Building Community
- By Shogun on 08-28-20
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Rebuilding the Brand
- How Harley-Davidson Became King of the Road
- Narrated by: L. J. Ganser
- Length: 3 hrs and 57 mins
- Release date: 10-07-14
- Language: English
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Marketing: A Guide to the Fundamentals
- The Economist
- By: Patrick Forsyth
- Narrated by: Barnaby Edwards
- Length: 8 hrs and 1 min
- Unabridged
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The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.
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Excellent overview on marketing
- By Vlad Iv on 12-27-13
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Marketing: A Guide to the Fundamentals
- The Economist
- Narrated by: Barnaby Edwards
- Series: The Economist
- Length: 8 hrs and 1 min
- Release date: 08-16-13
- Language: English
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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Good info if you get past the author's arrogance
- By Ron on 05-05-15
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 09-16-14
- Language: English
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Release date: 11-14-17
- Language: English
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- By: Daymond John, Daniel Paisner
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
- Unabridged
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Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
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Great book for those who need inspiration.
- By ddsharper on 10-28-16
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
- Release date: 09-27-16
- Language: English
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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I want to read this book. But the narrator is poor
- By Peter on 03-13-13
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release date: 02-28-13
- Language: English
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Get Over Your Damn Self
- The No-BS Blueprint to Building a Life-Changing Business
- By: Romi Neustadt
- Narrated by: Romi Neustadt
- Length: 6 hrs and 51 mins
- Unabridged
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Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose, and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.
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Horribly Misleading unless you are an MLM person
- By Kris McPeak on 03-23-18
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Get Over Your Damn Self
- The No-BS Blueprint to Building a Life-Changing Business
- Narrated by: Romi Neustadt
- Length: 6 hrs and 51 mins
- Release date: 11-07-17
- Language: English
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In the Plex
- How Google Thinks, Works, and Shapes Our Lives
- By: Steven Levy
- Narrated by: L. J. Ganser
- Length: 19 hrs and 45 mins
- Unabridged
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Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.
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Just ok for me
- By Everyday Mom on 04-23-11
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In the Plex
- How Google Thinks, Works, and Shapes Our Lives
- Narrated by: L. J. Ganser
- Length: 19 hrs and 45 mins
- Release date: 04-12-11
- Language: English
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Sell with a Story
- How to Capture Attention, Build Trust, and Close the Sale
- By: Paul Smith
- Narrated by: Paul Smith
- Length: 7 hrs and 59 mins
- Unabridged
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Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.
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This book is not only simple but practical!
- By Bruce J. Cruz on 02-22-17
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Sell with a Story
- How to Capture Attention, Build Trust, and Close the Sale
- Narrated by: Paul Smith
- Length: 7 hrs and 59 mins
- Release date: 10-18-16
- Language: English
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Power Phone Scripts
- 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
- By: Mike Brooks
- Narrated by: Stephen McLaughlin
- Length: 8 hrs and 44 mins
- Unabridged
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Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with "I wouldn't be interested"? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they've thought about it and are just going to pass? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs?
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Terrible book.
- By zortman on 10-04-18
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Power Phone Scripts
- 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
- Narrated by: Stephen McLaughlin
- Length: 8 hrs and 44 mins
- Release date: 07-14-17
- Language: English
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Pitch the Perfect Investment
- The Essential Guide to Winning on Wall Street
- By: Paul D. Sonkin, Paul Johnson
- Narrated by: Stephen McLaughlin
- Length: 12 hrs and 19 mins
- Unabridged
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Pitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets. Written by the leading authorities in investment pitching, this book shows you how to develop and exploit the essential, career-advancing skill of pitching value-creating ideas to win over clients and investors. You'll gain world-class insight into search strategy, data collection and research, securities analysis, and risk assessment and management to help you uncover opportunities.
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Basic review of an MBA + a very brief sales 101
- By Jeremy Reed on 08-14-19
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Pitch the Perfect Investment
- The Essential Guide to Winning on Wall Street
- Narrated by: Stephen McLaughlin
- Length: 12 hrs and 19 mins
- Release date: 12-19-17
- Language: English
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Phishing for Phools
- The Economics of Manipulation and Deception
- By: George A. Akerlof, Robert J. Shiller
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Unabridged
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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.
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Useful for a certain audience, but ...
- By Philo on 02-29-16
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Phishing for Phools
- The Economics of Manipulation and Deception
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Release date: 02-09-16
- Language: English
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Release date: 09-04-18
- Language: English
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The Ten Faces of Innovation
- By: Tom Kelley, Jonathan Littman
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 49 mins
- Unabridged
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Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.
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VERY Disappointing
- By John on 12-22-07
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The Ten Faces of Innovation
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 49 mins
- Release date: 07-13-06
- Language: English
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Not about persuasion
- By Paul Kersey on 03-12-21
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Release date: 10-02-18
- Language: English
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Small Data
- The Tiny Clues That Uncover Huge Trends
- By: Martin Lindstrom
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Unabridged
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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Fascinating!!
- By Fact addict on 03-08-16
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Small Data
- The Tiny Clues That Uncover Huge Trends
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Release date: 02-23-16
- Language: English
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Release date: 03-19-14
- Language: English
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Long-winded but worthwhile; infuriating narrator
- By maxpower on 05-19-15
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Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release date: 10-21-13
- Language: English
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