In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
"One of The Best Books on Advertising Ever"
Six talented authors make your Christmas lights twinkle with these modern-day adaptations of Jane Austen's novels. Curl up with some peppermint tea and enjoy something special in your stocking this holiday season.
When it was published in 2005, Spotless immediately became a massive best seller, and the success continued with Spotless 2. Packed with advice and solutions to stains, cleaning and household problems for every room in your house, these books were embraced by hundreds and thousands of readers all over Australia. Now, for the first time, both these classic household companions are available in one audio edition. This handy audiobook will see you through many a domestic crisis, and will become a treasured family reference.