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Clyde Fessler

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  • Rebuilding the Brand: How Harley-Davidson Became King of the Road | Clyde Fessler

    Rebuilding the Brand: How Harley-Davidson Became King of the Road

    • UNABRIDGED (3 hrs and 57 mins)
    • By Clyde Fessler
    • Narrated By L. J. Ganser
    • Whispersync for Voice-ready
    Overall
    (27)
    Performance
    (24)
    Story
    (24)

    In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.

    George Seimon says: "not my favorite business book"
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