Claude M. Steele, who has been called “one of the few great social psychologists,” offers a vivid first-person account of the research that supports his groundbreaking conclusions on stereotypes and identity. He sheds new light on American social phenomena from racial and gender gaps in test scores to the belief in the superior athletic prowess of black men, and lays out a plan for mitigating these “stereotype threats” and reshaping American identities.
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
"Truly an inspiring journey!!"
Seen around the world, John Carlos and Tommie Smith’s Black Power salute on the 1968 Olympic podium sparked controversy and career fallout. Yet their show of defiance remains one of the most iconic images of Olympic history and the Black Power movement. Here is the remarkable story of one of the men behind the salute, lifelong activist John Carlos.
The author, a native of Philadelphia and an alumnus, as was Wilt Chamberlain, of Overbrook High School, spent four years researching and interviewing the most important people in Wilt's life. The result is a capturing of Wilt's personality and thoughts that relatively few people other than family and closest friends ever knew.
In early 1800s Tennessee, two men find themselves locked in an intimate power struggle. Richardson, a troubled Revolutionary War veteran, has spent his life fighting not only for his country but also for wealth and status. When the pressures of westward expansion and debt threaten to destroy everything he’s built, he sets Washington, a young man he owns, to work as his breeding sire.
"Slavery's Subtle Horrors"
Eerily prescient of times to come, this expos examines drug use in Major League Baseball (MLB)during the mid-1980s and one of the biggest drug trials in baseball history. Through a series of exclusive interviews with FBI agents, U.S. attorneys, defense lawyers, journalists, former baseball executives, physicians, and the dealers themselves, the narrative provides a behind-the-scenes look into how the players managed their habits, the effect of the drugs on their athletic performance, and the ruses the players concocted to keep their drug consumption from becoming public knowledge.
"Well written with terrible narration"
How did a black child, growing up in segregationist Mississippi during the early 1900s, become the commander of the Imperial Ethiopian Air Corps during the brutal Italo-Ethiopian War of 1935? In this gripping, never-before-told tale, biographer Thomas E. Simmons brings to life Robinson’s outstanding success in becoming a pilot, his expertise in building and assembling his own working aircraft, his influence on the establishment of a school of aviation at Tuskegee Institute, and his wartime service.
"Very interesting story about little known hero"
A fictional recreation of the turbulence of the 1960s civil rights movement, narrated from alternating perspectives, chronicles the life and times of charismatic African-American leader John Calvin Marshall, from his rise to national prominence to his tragic assassination.