Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
I thought I'd left Blackwater, Texas, behind for good. I didn't belong in the small town, but my dad wouldn't listen. He dragged me back home in his beat-up truck and dropped a bomb along the way: Chase Matthews was moving in with us. He was the golden boy of my high school, my former best friend, and the last person I wanted sleeping across the hall. His presence was too great a reminder of the ghosts I was trying to forget.
"This book bummed me out."
Shooting Up: A Short History of Drugs and War examines how intoxicants have been put to the service of states, empires, and their armies throughout history. Since the beginning of organized combat, armed forces have prescribed drugs to their members for two general purposes: to enhance performance during combat and to counter the trauma of killing and witnessing violence after it is over.