A leading behavioral economist shows how businesses can improve consumer thinking and decision making on screens.
The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.
Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
Consider these solutions:
This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success in an age of screens.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2015 Shlomo Benartzi (P)2015 Penguin Audio
He has a few good points. I feel that most of his studies are biased and repetitive. Too many PDF based exercises to listen to it in your commute. I don't recommend this book. Especially if you're planning on listening to it in the car.
If you liked Nudge or Misbehaving or Thinking Fast/Slow, you'll enjoy this book which does a very good job of bringing these fundamental concepts to life and applying them to the specific context of our digital lives.
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