In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.
A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
"Not the best book for listening"
Weaving together scientific studies from clinical psychologists, longitudinal studies of health and happiness, historical accounts and literary depictions, child-rearing manuals, and the language of online dating sites, Jonah Lehrer's A Book About Love plumbs the most mysterious, most formative, most important impulse governing our lives.
"technical but enlightening"
"Perry’s Good Idea", by Hendrik Hertzberg; "Groupthink", by Jonah Lehrer; "The Ring and the Bar", by Nick Paumgarten; "The Caging of America", by Adam Gopnik; and "Flesh and Fantasy", by David Denby.
"Who would have thunk it? Perry has a good idea!"
"Satanic Reverses", by Hendrik Hertzberg; "A New Max", by Reeves Wiedeman; "Linjustice", by James Surowiecki; "Magic Mountain", by Nick Paumgarten; "Kin and Kind", by Jonah Lehrer; and "Born Free", by David Denby.
"College Try", by Hendrik Hertzberg; "Engine Trouble", by Ben McGrath; "The Wall", by John Seabrook; "Don't!", by Jonah Lehrer; "Drink Up", by Dana Goodyear; "Panic Attack", by John Lahr; and "Highly Illogical", by Anthony Lane.