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Scientific Advertising Audiobook

Scientific Advertising

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Publisher's Summary

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.

Public Domain (P)2015 Tridb Audiobooks

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What Members Say

Average Customer Rating

4.4 (41 )
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4.3 (37 )
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Story
4.0 (39 )
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Performance
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  •  
    marco 05-30-16
    marco 05-30-16 Member Since 2013
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    3
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    Performance
    "very difficult to follow"

    Maybe there are some interesting contents, but the evrchanging volume of the speaker and his scarce enthusiasm makr this reading very difficult.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 04-19-16 Member Since 2016
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    REVIEWS
    10
    3
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    Story
    "Hands down the worst book I've heard on Audible"
    This book wasn’t for you, but who do you think might enjoy it more?

    Just don't listen to this book. The content is... alright I guess. It really just boils down to making sure your cost to acquire a customer is less than your income per customer. Boom, now you don't need to suffer through this horrendous narration.


    Would you be willing to try another one of Ty Carthage’s performances?

    Not a chance.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    AAAHHH MY EARS!


    Any additional comments?

    I don't know if the narrator did this professional, freelance, or what, because it seemed unedited, and had absolutely no passion or energy. The guy seemed almost bored as he read, which made it a drag to listen to. And I'm almost certain he didn't prepare at ALL for this narration, as he was stumbling over words constantly.

    0 of 0 people found this review helpful
  •  
    Jeremy D Watson 04-18-16 Member Since 2015
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    "Great Information"

    The narrator is a little unenthusiastic. But very useful info inside for anyone who wants to market or advertise their business. Youll probably listen to this one more than a few times. Its short but great.

    0 of 0 people found this review helpful
  •  
    Willie Prevolt Jr. 02-19-16 Member Since 2015
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    4
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    "This is a must own book..."

    In short this copywriting book, reminds you of the basic things that you need know if your copy is going have a chance at turning someone into a customer.

    While this isn't a book for copywriting as much as it is a book for better understanding how door to door sales people write copy today.

    This is a 4 times a year kinda of book. Every 3 months you need to go back and listen to this book again.

    This is where a lot of the greats started.

    0 of 0 people found this review helpful
  •  
    josh stark 02-17-16
    josh stark 02-17-16 Member Since 2015
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    "Great audible on advertising"

    Gives key points what to do for the best adverting. Headline is most important. Nothing exotic or odd regular print just as good

    0 of 0 people found this review helpful
  •  
    Matt Stefanik, The Lifestyle Architect™ Waxhaw, NC 03-02-16 Member Since 2013
    HELPFUL VOTES
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    "Great content, brutal narration"

    Very quick listen considering you have to listen to it at 1.75 speed and it's already a short book. However there are some great nuggets and excellent reminders. Some of the advice is outdated and no longer applicable due to advancements in tech, but still worth the listen.

    0 of 1 people found this review helpful
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  • Christopher Bisazza
    3/27/16
    Overall
    Performance
    Story
    "Good book. Pity about the performance"

    Simple and clearly presented, the original book contains basics about advertising that still hold true.

    This is let down by the performance. Not only is this slow, the voice actor also mispronounces words and pauses as he struggles to read phrases.

    The book also makes reference to a few adverts that were included in the original publication.

    0 of 0 people found this review helpful

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